Celebrating individuality, inclusivity and timeless fun, Primark is oficially launching its stylish yet a ordable Fall 2017 collection at College Fashion Week. From bold color clashing to a riot of print and texture, this season is all about self-confidence. Everything goes, so wear what you want when you want! See something you like? Shop your fave looks today at Primark Downtown Crossing.
Say goodbye to summer flings and say hello to modern romance with Cleobella.This scene is filled with flowing silhouettes and rich colors like onyx, charcoal, and burgundy. Moody florals and sheer lace accents will make you the picture of sophistication and mystique. Maintain an air of whimsy as you transition these pieces from day to night, making them perfect for class, hitting the town, or date night.
explore the collections
In partnership with Foray Collective, we identified up and coming fashion brands to feature on the College Fashion Week runway. Enjoy three distinct shows from XIX Palms, Vetta and Cleobella styled with the best from our headlining fashion sponsor Primark, followed by a finale show debuting Primark's Fall collection.
fierce florals
ft. XIX Palms
Excited for fall but not quite ready to give up on summer? XIX Palms’ collection is perfect for the year-round free spirit. Fall colors and dark florals meet summer’s cold shoulder and wrap silhouettes for the perfect transition when summer feels like it lasts till October. Combine feminine florals with tougher pieces to keep your wardrobe on point all season long. Florals never looked so badass!
minimalistic
ft. Vetta
Whether you need a no fuss look for class, want to step up your outfits for work, or are looking for the perfect packing staples for a sleek European adventure, this scene is for you. Watch as Vetta’s five piece capsule turns into a versatile wardrobe solution. Crisp whites and stripes, architectural silhouettes, and soft knits come together to create a dynamic collection that mixes and matches with ease.
modern romance
ft. Cleobella
finale show: fearless fall
ft. Primark
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