of college students are open to buying a new product or brand if they can try out a free sample first.
55%
making purchases
seeing reviews from others
discovering new products or brands
Of students plan to use social media for back-to-college shopping by:
84%
56%
68%
Friends + Peers
75%
TikTOk
Where most college students are getting their back-to-school shopping inspo:
Sephora
Ulta
beauty retailers
Kohl's
Marshalls
discount stores
Amazon
online retailers
Target
Walmart
Big-Box Stores
Types of stores where college students plan to spend the most money on back-to-school shopping:
Of gen zers say the economy is affecting their back-to-college purchasing decisions.
53%
$110
tech software
$143
school supplies
$144
Pharmaceutical products
$155
Footwear
$180
Beauty + Personal care Products
$213
Tech Hardware
$270
Home furnishings + Decorations
$271
CLothing & Accessories
Average amount students plan to spend on each back-to-college shopping category:
is the Average amount college students plan on spending on back-to-college shopping this year.
$1,231
Ahead of the fall semester, Her Campus surveyed 562 Gen Zers about their