of people make less than $10,000
Almost half
save in advance for holiday shopping
save $100-300 for holiday gifts
are likely to
pick up a side gig or extra work to prep for holiday shoppinG
said they start saving 1-2 months before shopping
shop both
Black Friday and
Cyber Monday sales
who Gen Zers buy holiday gifts for
Parent(s)
Sibling(s)
Friends and/
or roommates
Significant other
Yourself
Grandparent(s)
Coworkers, supervisors, and/or mentors
Teachers and/or professors
Charity organizations & events
Other
93.0%
74.4%
69.7%
60.8%
59.2%
1.2%
0.2%
9.5%
None of
THE above
Other
Stores at
the mall
Local shops
Shopping outlets
Big Box Retailers (Target, Walmart)
Online (including Amazon)
where people are shopping
Almost half
have bought products on social media
(TikTok Shop, Instagram Shopping)
None of the above
10.6%
18.2%
37.1%
48.7%
57.3%
77.9%
78.7%
92.9%
0.1%
4.2%
EITHER
Black Friday sales only
Cyber Monday
sales only
8.6%
11.1%
11.2%
1/9
2/9
3/9
4/9
5/9
6/9
7/9
8/9
9/9
None of
the above
0.1%
4.2%
Other
18.2%
Coworkers,
supervisors,
and/or mentors
10.6%
Teachers and/or professors
9.5%
Charity
organizations
& events
37.1%
Grandparent(s)
77.9%
Friends and/
or roommates
57.3%
Significant
other
48.7%
themselves
78.7%
Sibling(s)
92.9%
Parent(s)
49.7%
49.7%
75.3%
75.3%
56.9%
56.9%
50%
50%
58.4%
58.4%
69.2%
69.2%
43.4%
43.4%
How Gen Z Is
Spending Their Money
This Holiday Season