Set-up landing pages
Set-up campaign tracking
Map out lead scoring
Create lead magnets
Create list of channels
Drop lead magnets
Upload content assets
Make workflows active
Test, test and test
Benchmark key metrics after 6-12 months and make adjustments based on findings
Set new goals based on real performance data
Gather key learnings /make adjustments as needed
Pulling Everything Together Into a Workflow
Tip: How to save time when creating multiple popups.
Create one popup folder that has the format you want the other popups to have. Copy and paste the popup folder and change the names of the pasted popup folders in the layers panel. You can then change the text, color, etc. in each popup. This is more efficient than making each popup from scratch.
The colored circles are svg file types. To change the color, select the circle-w-white-stroke.svg file (try searching for it in the layers panel), scroll down in the design panel, and select the color swatch.
Add a rectangle that's the same color as the background to "mask" other elements as they animate into view.
Each popup folder has a text mask, which covers the text boxes. This gives the appearance the text boxes are animating in from a specific point.
Adding popups to graphs and charts provides the opportunity for information to be discovered. This is a great way to make your content more engaging for users.
Templates - Healthcare Infographic
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Here are the actual tactical pieces you will need to put all of your ideas and strategy to work inside of your Marketing Automation platform.