CES 2025
Roadmap to
How to be prepped?
As the media landscape continues to undergo shifts and transformation and hybrid experiences prove they are here to stay, brands can expect smaller media teams on-site and remote reporting similar to the past few years. In addition to engaging with media in advance of the show, brands can leverage innovative technologies to provide an immersive hybrid experience. Think virtual reality (VR) and augmented reality (AR) technologies providing virtual tours or interactive product demonstrations from afar.
Embrace the Hybrid Media Landscape
Create Immersive Interactive Experiences – Start Talking About Them Early
Given the advancements in AI and IoT devices expected at CES 2025, create interactive experiences that showcase smart integration across home, automotive, and personal devices. Highlight how your products contribute to creating seamless ecosystems. Confirm and promote your hero products and news as early as possible. Since there may be fewer opportunities for in-person interactions, provide visual assets, b-roll footage, and creative materials to facilitate coverage and create engaging experiences for remote audiences.
AI, AI, and more AI
It’s no surprise that AI will continue to drive conversations forward in the lead up to, during, and post-CES 2025. Brands should ensure their AI story or messaging is strong enough to stand out in a crowded conversation. Now is the time to also leverage the right AI-driven analytics tools that can predict content trends and influencer impact or understand how your brand is showing up in external conversations and put the right strategy forward.
Strategize for Pre & Post-Show Impact
CES is where the latest and greatest technology and innovations come to life. While it may not quite reach pre-pandemic levels of media and customer footfall, it is expected to be busier than in the last few years. If your news isn’t at the flying car, giant tractor, or AI-enabled beauty device level, think about how to get the news out pre- or post-show when it will be quieter. Use CES as a relationship builder through attendance at media events and networking at different events. Emphasize your brand’s differentiation in market and how your product or services integrate into future tech trends.
From leveraging AI-driven insights to creating immersive, interactive experiences with advanced technologies, this guide highlights how to maximize brand impact before, during, and after the event. Ready to stand out?
Gearing up for CES? We’d love to help you craft an impactful launch plan and media strategy that truly stands out!
