Since the start of the pandemic, so much has changed for businesses. From the overnight swap to a work from home model, to adapting new technologies – many businesses have stepped up to the challenge and embraced the new normal.
According to new research from Gartner, 69% of employers expect at least half of their employees to work remotely some of the time even after a full vaccination program is in place.
And as businesses begin to open up, daunting questions remain for organizations considering a shift to a permanent work-from-anywhere model.
What will a permanent hybrid work culture look like? How will current technology meet the needs of a fragmented workforce? And how will businesses ensure a secure and seamless experience both in and out of the physical office?
Hotwire has an extensive history of helping technology companies work through significant transitions and align their communications and narratives to adapt to market trends.
The future of work is here. Are you ready? We are.
No matter where you’re positioned in our Hierarchy of Hybrid Work Needs, we can help you sharpen your corporate story and brand messaging to resonate with this complex audience group and in new channels.
Measurement is an important first step. We’ll assess where your executives show up and how their messages are being perceived in order to adjust your strategy for the next quarter. We’ll also train your spokespeople to land the right message track for virtual keynotes and user conferences.
Measure & advance
Ready to be an industry leader? We’ll help you clarify your technology offering and raise your profile among investors and other key stakeholders to increase your valuation. With a clear strategy, you’ll improve your company’s standing in key analyst reports and boost sales and exposure.
Cut through the clutter to reach audiences that matter
We’ll show you how to connect your corporate vision to your products, crystalizing your storyline and improving sales effectiveness. More buyers want to buy from companies that ‘do good,’ and we’ll show you how to tell your stories in ways that help solve societal and business issues.
Drive business outcomes with smart brand narratives & corporate storytelling
It’s a whole new normal. Are you ready? Download your copy.
The era of
hybrid work
Networking and Connectivity
Security
Collaboration Tools
General Business
Applications
Fitness
& Wellness
From Incumbent to a Force of the Market
Helping Consumers Expect More from Light
Whether it’s basic connectivity needs, which are more vital than ever before, or reimagining how we collaborate with colleagues across locations – in the office, at home or elsewhere – this transition is impacting how we engage with technology across the spectrum.
The shift to stay-at-home isn’t just impacting business. There's also a massive shift when it comes to how we think about our daily fitness and wellness routines.
Fitness and Wellness
From expense management to CRM platforms – we’re increasingly moving to the cloud to get things done.
General Business Applications
Whether your workforce is fully remote or partially remote, having seamless collaboration and document management tools is critical.
Collaboration Tools
More critical than ever as cyber threats, social engineering and consumer apps open up vulnerabilities.
Security
SDWan, Broadband and SASE – reliable connectivity is a must to power our stay-at-home economy.
Networking and CONNECTIVITY
Reinvigorating a 20-year-old Brand
The Hierarchy of Hybrid Work Needs
The next normal.
Stay on top.
Measure & advance
Cut through the clutter to reach audiences that matter
Drive business outcomes with smart brand narratives & corporate storytelling
How we've helped others come out on top.
SENGLED
COMMVAULT
AVAYA
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We asked five industry experts, who specialize in various concentrations — ranging from communications research to security and artificial intelligence — to share their insights on the shifting landscape of tech, challenges we’re bound to face in 2021, and where our focus as communications professionals should be from here on out.
Communications professionals and the stories we tell will be greatly impacted by these signifcant changes. How exactly?
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NETWORKING AND CONNECTIVITY
security[CEROS OBJECT]
SECURITY
COLLABORATION TOOLS
GENERAL BUSINESS APPLICATIONS
FITNESS AND WELLNESS
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Learn more about
the role of communications in the future of work
Since the start of the pandemic, so much has changed for businesses. From the overnight swap to a work from home model, to adapting new technologies – many businesses have stepped up to the challenge and embraced the new normal.
According to new research from Gartner, 69% of employers expect at least half of their employees to work remotely some of the time even after a full vaccination program is in place.
And as businesses begin to open up, daunting questions remain for organizations considering a shift to a permanent work-from-anywhere model.
What will a permanent hybrid work culture look like? How will current technology meet the needs of a fragmented workforce? And how will businesses ensure a secure and seamless experience both in and out of the physical office?
Hotwire has an extensive history of helping technology companies work through significant transitions and align their communications and narratives to adapt to market trends.
The future of work is here. Are you ready? We are.
Whether it’s basic connectivity needs, which are more vital than ever before, or reimagining how we collaborate with colleagues across locations – in the office, at home or elsewhere – this transition is impacting how we engage with technology across the spectrum.
Networking and Connectivity
Security
Collaboration Tools
General Business
Applications
Fitness
& Wellness
No matter where you’re positioned in our Hierarchy of Hybrid Work Needs, we can help you sharpen your corporate story and brand messaging to resonate with this complex audience group and in new channels.
We’ll show you how to connect your corporate vision to your products, crystalizing your storyline and improving sales effectiveness. More buyers want to buy from companies that ‘do good,’ and we’ll show you how to tell your stories in ways that help solve societal and business issues.
Ready to be an industry leader? We’ll help you clarify your technology offering and raise your profile among investors and other key stakeholders to increase your valuation. With a clear strategy, you’ll improve your company’s standing in key analyst reports and boost sales and exposure.
Measurement is an important first step. We’ll assess where your executives show up and how their messages are being perceived in order to adjust your strategy for the next quarter. We’ll also train your spokespeople to land the right message track for virtual keynotes and user conferences.
Helping Consumers Expect More from Light
From Incumbent to a Force of the Market
It’s a whole new normal. Are you ready? Download your copy.