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FAST TAKE FRIDAY
Are you influenced by influencers? Do you shop spontaneously while scrolling? Do you trust influencers implicitly? We take a deep dive on the anti-influencer trend in this week's discussion. This week's FF also includes everything from Black artists, WD-40 cologne and Jill's hot topic of the week, canning.
FEB 17 /2023
The rise of the anti-influencers
01
Ted Gioia: Romantic images of couples for Valentine's Day
03
National Gallery of Art: Black Art & Artists in Our Collection
02
MSCHF Industrial Cologne: Smells Like WD-40
04
Jill's Hot Topic: The Best Canning Recipes to Put Up This Year
05
Hotwire has the tools and expertise to be truly curious. Let's chat about how we can inject this into your brand and communications strategy.
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Austin Stewart Art Director
Len Pollard VP, Planning
Jill Scherer Director, Digital