Ultimate Convenience
AI makes life easier
Transhuman Lifestyle
Let's push boundaries—let's blaze paths ahead
Stability Anchors
Slow and steady wins the race
High-touch Human
Quality and connection are what count
A report by Hotwire and the House of Beautiful Business
Click on the matrix quadrants to learn more
AI is reshaping brand narratives. How can brand leaders refine their own as we move toward a radically tech-forward future?
The Beautiful Future of AI and Brands
Embracing Change with the Brands in the Age of AI Matrix
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AI is changing the way brands interact with their customers, how they use customer data, and design products and marketing assets alike. As we stand on this critical juncture, two major questions emerge: How should brand leaders navigate this new era? And what should they do with the narrative space that emerges beside it?
In response to the evolving landscape, we developed a brand-new positioning framework:
To engage in these questions, from both informed and imaginative viewpoints, we invited input from a wide range of experts at the forefront of AI, journalists,
cyber-psychologists, designers and brand leaders.
Their perspectives unravel the trends and narratives shaping the business landscape and societal perceptions.
This piece of thought leadership highlights key themes and objectives brand leaders should reflect on as we move toward a radically tech-forward future.