By solely focusing on efficiency as a guiding principle for AI strategy, brands limit themselves from participating in an unprecedented revolution. To get closer to customers, brands must adopt a "Beyond Efficiency Mindset."
Read the AI Beyond Efficiency Report
AI is changing what consumers need and desire by the minute. The Beyond Efficiency Framework delivers on four lasting values at the heart of the relationships between people and brands: Agency, Recognition, Impact, and Intimacy.
Develop a Beyond Efficiency Mindset
This framework will help marketing and communication executives guide their AI journey and find creative and effective ways to integrate these values into their AI strategy thus elevating them to a Beyond Efficiency Mindset.
Hover over each value to learn more.
The AI Beyond Efficiency Framework
Go Beyond AI Efficiency
Individual
Relational
Action
Feelings
Agency
Recognition
Impact
Intimacy
Empowers individuals to take control and make informed decisions
Agency
Recognition
Ensures customers feel seen and valued
Impact
Allows brands to support customers in making a positive difference in the world
Intimacy
Empowers individuals to take control and make informed decisions
Download your copy today
Download your copy today