In a world where AI is transforming industries at lightning speed, staying informed and adaptable is crucial. Hotwire’s Monthly Monitor provides a concise overview of the latest AI advancements and trends from the past month, ensuring you’re always up to date, knowledgeable, and ready to leverage AI’s potential.
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From wow to how
Ethics vs algorithms
Trust in motion
AI takeaways from August
stat of the month
Quote of the month
interest of the month
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7
AI-powered Google search
BLOOM
ChatGPT
Google search
Interacting with a large language model costs 10 times the power consumption of a standard Google search - roughly the equivalent of running a low-lumen LED light bulb for an hour.
Watt-hours of electricity per request
Power consumption of AI-powered Google search assessed by research firms New Street Research, which estimated 6.9 Wh per request, and Semi-Analysis, which estimated 8.9 Wh per request.
Alex de Vries
Phi Do, Los Angeles Times
Source: LA Times
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Overview
Media landscape
Reporters to follow
Influencers to watch
Cool brand stories
The media narrative of AI is evolving from futuristic potential to present-day utility, focusing on tangible returns in sectors like healthcare and energy, while emphasizing the crucial balance of innovation with ethical oversight.
More attention has been brought toward AI Generated content's role in disseminating information, particularly as the nation approaches the 2024 election, alongside major antitrust laws facing major AI providers.
As the AI world continues to evolve, brands are prioritizing the elevation of customer experiences to keep trust strong and resilient in an ever-changing digital landscape.
Stat of the month
Quote of the month
interest of the month
10X
more electricity is needed for a query using AI than a standard Google search
AI-powered systems require more energy than standard Google search
Source: BBC
Although the creative community is leading an anti-AI sentiment movement, it reflects a broader skepticism and wariness towards AI technologies among consumers and businesses.
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Global Head of data & Analytics
Matt Oakley
SVP, Brand strategy & Planning
Mike Garrison
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Social
With 16M mentions, social media buzz is driven by the convergence of blockchain and AI, sparking discussions on decentralized models and data privacy, while political debates over AI-generated imagery continue to shape public perception.
"AI" mentions on social through August
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800,000
700,000
600,000
500,000
400,000
300,000
8/1/24
8/6/24
8/11/24
8/16/24
8/21/24
8/26/24
Source: Brandwatch, August 2024
AI mentions through August
Politics have continued to play a large role in AI driven social coverage- particularly with commentary on AI- generated crowd sizes for rallies.
The conversation has steadied in terms of volume, with a total of ~16M mentions.
The intersection of blockchain and AI is increasingly driving social media conversations, especially as these technologies converge to transform various industries. Which is sparking discussions on new applications like decentralized AI models, enhanced data privacy, and secure data sharing.
i
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Brandwatch >
About Brandwatch
Brandwatch is a digital consumer intelligence and social media listening platform that helps businesses and organizations monitor, analyze, and derive insights from online conversations and social media activity. The platform collects data from various social media platforms, blogs, forums, news sites, and other online sources to give users a comprehensive view of what is being said about their brand, industry, or competitors.
Media deep-dive
AI ethics, privacy, and the future of work dominate discussions as industries navigate the transformative impact of artificial intelligence. Leading media outlets like CNN, Forbes, and BBC shape the narrative on AI's ethical, economic, and societal implications.
Trump Promotes A.I. Images to Falsely Suggest Taylor Swift Endorsed Him
Read more >
TRENDING TOPIC
AI-related news was driven by several high-profile incidents, including former President Donald Trump's sharing of AI-generated images that falsely depicted Taylor Swift endorsing his presidential campaign. The controversy highlighted the growing concerns over AI's role in misinformation, particularly in political contexts.
Source:
New York Times,
Aljazeera
Microsoft Invests in Community Solar as AI Complicates Its Climate Targets
Read more >
TRENDING TOPIC
Microsoft's announcement
of a partnership to build 500 megawatts of community-scale solar power stood out in AI-related news. As the energy demands of AI escalate, tech companies are increasingly investing in clean energy to meet climate targets.
Source: Newsweek
OpenAI strikes search deal with Condé Nast
Read more >
TRENDING TOPIC
OpenAI signed a multi-year
deal with Conde Nast to use content from brands like Vogue and The New Yorker in its products, including ChatGPT and SearchGPT. This highlights OpenAI’s strategy to collaborate with news publishers for accurate and reliable information in AI platforms.
Source: Axios
Ethical concerns, legal issues, and societal impacts of AI
Sources DRIVING Conversations
Read more >
Many media outlets, including CNN, The Guardian, and BBC, are driving conversations around the ethical concerns, legal issues, and societal impacts of AI. This includes debates on privacy, job displacement, and the regulation of AI technologies.
Source: Axios
Business and economic effects of AI across various industries
Sources DRIVING Conversations
Read more >
Outlets like Forbes, Business Insider, and TechRadar emphasize the business and economic effects of AI across various industries. They highlight innovations in AI, its integration into products and services, and its role in enhancing productivity and market strategies.
Source: Axios
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About Cision
Cision is a tool that helps businesses and organizations manage their PR and communications efforts. Cision's platform allows users to monitor media coverage, manage their brand's reputation, and engage with media outlets. It offers tools for media monitoring, social media listening, press release distribution, media database management, and analytics.
AI
Media
landscape
Source: Quid, August 2024
Source: Quid, August 2024
Media macro
AI is rapidly transitioning from a buzzword to a transformative force across industries, driving efficiency and innovation while raising critical challenges like data ownership and ethical oversight.
Read further >
Tech focus
AI is revolutionizing the tech world, transforming industries like healthcare and business, while also raising concerns about governance and job displacement, highlighting the need for responsible innovation.
Read further >
The Wall Street Journal >
ZDNet >
Entrepreneur >
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Quid>
About Quid
Quid is an AI tool that provides a news article network graph of articles that mention AI. The different clusters represent subtopics that make up the larger conversation. The subtopics are represented by the colored clusters, showing both the volume and the connectivity of the topics.
Media macro
Coverage is focusing on how AI is transitioning from a buzzword to the driving force behind industry transformation. From making buildings smarter and fleets greener to reshaping sectors like healthcare and finance, AI is driving efficiency and innovation across the board.
However, with these advancements come new challenges, such as data ownership concerns and the need for vigilant human oversight to ensure ethical practices.
As industries integrate AI, the balance between leveraging its potential and addressing its risks will be key to sustainable growth.
Tech focus
The AI narrative focuses on how it’s creating a seismic shift in the tech world, a point the media is quick to emphasize. From making waves in healthcare to streamlining business operations, AI is redefining what's possible.
But it's not all smooth sailing. The conversation is also heating up around the hurdles we face, like governing this powerful tool and the unsettling prospect of job displacement.
As AI continues to weave its way into every corner of tech, the story is evolving. It's no longer just about the promise of AI but about how we navigate its immense potential while keeping an eye on the risks, ensuring innovation moves forward responsibly.
AI
Reporters to follow
Source: Quid, August 2024, ranked by story count
VentureBeat >
Focuses on the application development of AI, and feature releases from both consumer and B2B brands.
Michael Nunez
Media coverage surrounding AI continues to focus on practical business applications from enhancing business productivity and driving economic growth to revolutionizing other sectors such as healthcare and influencing financial markets, AI's transformative potential is vast and diverse.
Ethical considerations of AI ahead of the 2024 election along with transparent AI development regulations continues to gain steam and plays a crucial role in the ongoing AI narrative and surrounding sentiment.
i
Learn more about
Quid>
About Quid
Quid is an AI tool that provides a news article network graph of articles that mention AI. The different clusters represent subtopics that make up the larger conversation. The subtopics are represented by the colored clusters, showing both the volume and the connectivity of the topics.
Top AI voices
Yann LeCun
790,253
806,000
3,751
Meta’s VP & Chief AI Scientist, Yann LeCun, regularly posts videos and highlights of lectures, talks, debates, panels, and interviews. Specializing in Artificial Intelligence, Deep Learning, Machine Learning, Computer Vision, Natural Language Understanding, and Robotics, his recent content has focused on the launch of Llama 3.1. This open-source model is becoming the most widely used AI assistant, surpassing closed-source models like OpenAI’s GPT-4o.
See posts >
Source: Tagger, August 2024
AI
Influencers to watch
Content featured emphasizes the concern over the negligent use of AI and the potential for generated misinformation ahead of national elections.
Social media continues to have strong curiosity for how AI can be embedded across workflows and daily lives. Content that highlights how users can extract further value out of AI performs well with audiences.
AI's transformative impact on the workforce and how AI could enhance our potential and transform mundane jobs. Additionally influencers within the space urges tech leaders to consider the challenges of transitioning to a more automated future.
Source: Tagger, August 2024
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Tagger>
About Tagger
Tagger is an influencer marketing platform designed to help brands, agencies, and marketers discover, manage, and analyze influencer marketing campaigns. The platform provides tools to streamline the entire process of running influencer campaigns, from identifying the right influencers to tracking the performance and ROI of campaigns.
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AI
Cool brand stories
Lenovo partnered with McAfee to roll out McAfee's newly unveiled Deepfake Detector across Lenovo's Copilot-Plus PCs, The Deepfake Detector will alert consumers to possible deepfakes they might encounter while browsing the internet or viewing posts in their social media feeds.
X
Read more >
IBM first partnered with the US Tennis Association to build and maintain its digital operations. This year, they introduced a new feature called Match Reports, which uses generative AI models built with IBM watsonx to help produce long-form, narrative summaries of every singles match during the two weeks of the tournament.
Read more >
HubSpot recently debuted a new tool called AI Search Grader, which offers a way to test how brands are perceived by large language models — starting with OpenAI’s GPT-4o model. Through a partnership with OpenAI, the feature generates a report with benchmark metrics (such as brand sentiment and share of voice) — along with personalized insights about product mentions, strengths and weaknesses within a category.
Read more >
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Overview
Media landscape
Reporters to follow
Influencers to watch
Cool brand stories
It looks like cat food.
“
”
— A taster sampling an AI created dish
Professional chef and cookbook writer experiments with AI to generate new and creative recipes.
*Image created by ChatGPT
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