In a world where AI is transforming industries at lightning speed, staying informed and adaptable is crucial. Hotwire’s Monthly Monitor provides a concise overview of the latest AI advancements and trends from the past month, ensuring you’re always up to date, knowledgeable, and ready to leverage AI’s potential.
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AI Agency
Election Misinformation
Fleeting Regulation
AI takeaways from October
stat of the month
Quote of the month
interest of the month
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AI-powered Google search
BLOOM
ChatGPT
Google search
Interacting with a large language model costs 10 times the power consumption of a standard Google search - roughly the equivalent of running a low-lumen LED light bulb for an hour.
Watt-hours of electricity per request
Power consumption of AI-powered Google search assessed by research firms New Street Research, which estimated 6.9 Wh per request, and Semi-Analysis, which estimated 8.9 Wh per request.
Alex de Vries
Phi Do, Los Angeles Times
Source: Salesforce
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Overview
Media landscape
Reporters to follow
Influencers to watch
Cool brand stories
The media narrative of AI is continuing to focus on present-day utility, with increased attention on AI agents' ability to automate "mundane tasks," and its deployability through no-code/low-code Agent solutions.
As the nation prepared for the 2024 election, attention was placed on AI's role in disseminating misinformation alongside foreign threats to influence the election.
As AI continues to show practical applications, media has placed focus on its environmental impact, and companies' plans to develop sustainable data centers to mitigate environmental hazards while meeting power demands.
Stat of the month
Quote of the month
interest of the month
10X
more electricity is needed for a query using AI than a standard Google search
AI-powered systems require more energy than standard Google search
Source: Ars Technical
College students used Meta’s smart glasses to dox people in real time.
The project, designed as a demo, shows how easily existing tech can be misused and highlights how to protect yourself.
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Social
With 10M mentions, social media buzz is driven by the convergence of blockchain and AI, sparking discussions on decentralized models and data privacy, while debates over AI-generated imagery continue to shape public perception.
"AI" Mentions on Social through October
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500,000
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0
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Source: Brandwatch, October 2024
AI mentions through October
Social media discussions around AI are diverse and dynamic, covering everything from the creative potential of AI-generated art to concerns about privacy and ethical responsibility in tech. AI-driven art is sparking lively debates as creators navigate its influence on artistic expression, with some praising its innovation while others question its lack of human touch.
In parallel, the convergence of AI and Web3 is reshaping online communities, with decentralized platforms pioneering new ecosystems powered by blockchain and NFT technologies. This shift is driving excitement around a more autonomous digital future, as projects push the boundaries of data ownership and community engagement.
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About Brandwatch
Brandwatch is a digital consumer intelligence and social media listening platform that helps businesses and organizations monitor, analyze, and derive insights from online conversations and social media activity. The platform collects data from various social media platforms, blogs, forums, news sites, and other online sources to give users a comprehensive view of what is being said about their brand, industry, or competitors.
Media deep-dive
AI ethics, privacy, and the future of work dominate discussions as industries navigate the transformative impact of artificial intelligence. Leading media outlets like CNN, Forbes, and BBC shape the narrative on AI's ethical, economic, and societal implications.
Google’s Search For AI-Enabling Secure Energy Goes Nuclear
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TRENDING TOPIC
With AI's energy demands on the rise, Google is investing in nuclear power to meet its needs sustainably. This move underlines the tech industry's focus on balancing innovation with environmental responsibility in the age of artificial intelligence.
Source:
Forbes
Aljazeera
AI helped the feds catch $1 billion of fraud in one year. And it’s just getting started
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TRENDING TOPIC
AI is proving its worth in law enforcement. Federal agencies used advanced AI tools to identify and recover over $1 billion in fraudulent activities within a year, demonstrating the potential of AI to drive positive societal change when used responsibly.
Source: CNN
More than 10,500 actors, musicians and authors protest tech’s AI data grab
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TRENDING TOPIC
The creative industry is pushing back against unauthorized use of their work in AI training. Over 10,500 actors, musicians, and authors have raised their voices in protest, highlighting the ethical dilemma of AI's impact on intellectual property and artistic labor.
Source: Washington Post
Ethical concerns, legal issues, and societal impacts of AI
Sources DRIVING Conversations
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Many media outlets, including CNN, The Guardian, and BBC, are driving conversations around the ethical concerns, legal issues, and societal impacts of AI. This includes debates on privacy, job displacement, and the regulation of AI technologies.
Source: Axios
Business and economic effects of AI across various industries
Sources DRIVING Conversations
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Outlets like Forbes, Business Insider, and TechRadar emphasize the business and economic effects of AI across various industries. They highlight innovations in AI, its integration into products and services, and its role in enhancing productivity and market strategies.
Source: Axios
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AI
Media
landscape
Source: Quid, October 2024
Source: Quid, October 2024
Media macro
AI is evolving into a transformative force across industries, driving innovation while raising complex challenges in ethics, sustainability, and creative ownership.
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Tech focus
AI is transforming tech with advancements in automation and cybersecurity, but also raises concerns about data privacy and ethical use.
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About Quid
Quid is an AI tool that provides a news article network graph of articles that mention AI. The different clusters represent subtopics that make up the larger conversation. The subtopics are represented by the colored clusters, showing both the volume and the connectivity of the topics.
Media macro
Coverage is focusing on AI’s evolution from a trend to a powerful tool driving transformation across industries. From sustainable energy initiatives to creative applications, AI is boosting efficiency and innovation.
However, these advances bring challenges, such as data ownership concerns and the need for ethical oversight. As AI becomes more integrated, balancing its potential with responsible practices will be key.
Tech focus
The AI narrative in tech is marked by rapid advancements and ambitious applications. From automating code generation to integrating AI in cybersecurity, AI is reshaping core tech processes and redefining productivity in unprecedented ways.
However, this transformation brings challenges. Issues like data privacy in AI training, energy demands, and the risks of AI-powered scams are sparking industry-wide debates. Additionally, the hype surrounding AI is tempered by concerns over inflated expectations and ethical dilemmas.
As AI continues to permeate all corners of tech, the focus is shifting towards responsible innovation. Balancing AI’s potential with robust safeguards will be crucial as companies push boundaries while addressing the risks involved.
AI
Reporter to follow
Source: Quid, October 2024, ranked by story count
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Dr. Lance Eliot is a world-renowned expert on artificial intelligence with over 8.1+ million amassed views of his AI columns, combining practical industry experience with deep academic research.
Dr. Lance Eliot
Media coverage surrounding AI continues to focus on business innovation, enhancing business productivity via agentic AI, improvements to LLM reasoning capabilities and new ways to automate tasks across the business.
Notably, the approach of the upcoming presidential election has brought forward new ethical considerations of AI, such as how foreign governments are spreading misinformation, How LLMs can be negatively influenced, and the wider financial and environmental costs with building AI tools.
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About Quid
Quid is an AI tool that provides a news article network graph of articles that mention AI. The different clusters represent subtopics that make up the larger conversation. The subtopics are represented by the colored clusters, showing both the volume and the connectivity of the topics.
Top AI voices
Alex Kantrowitz
32,507
51,700
1,398
Alex Kantrowitz is a veteran journalist and key voice in the technology landscape, who's interviewed some of the world’s top CEOs, including Mark Zuckerberg, Larry Ellison, Richard Branson, and Jack Dorsey. He is also the founder of Big Technology, a tech newsletter which serves over 150,000 subscribers and gets more than one million annual podcast downloads delivering news about tech, business, and AI. He's also an on-air contributor at CNBC and frequent contributor for The Wrap.
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Source: Tagger, October 2024
AI
Influencers to watch
Content featured continues to highlight the concern over AI's role generating and disseminating personally identifiable information as well as misinformation ahead of upcoming U.S. national election.
Additionally, Social media continues to show interest for new AI tools, with new ways for how users can extract further value out of AI performs through video, voice, and text-generated content.
Tools such as Notebook LM highlight AI's transformative impact on the workforce and how AI could enhance our potential and transform information sharing across organizations.
Source: Tagger, October 2024
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Tagger is an influencer marketing platform designed to help brands, agencies, and marketers discover, manage, and analyze influencer marketing campaigns. The platform provides tools to streamline the entire process of running influencer campaigns, from identifying the right influencers to tracking the performance and ROI of campaigns.
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AI
Cool brand stories
IBM in partnership with researchers at Kent State University and Cleveland Clinic, have developed a deep-learning framework called LISA-CPI, which predicts interactions between prospective drug compounds and pain receptors, potentially reducing the experimental burden in drug discovery and opening avenues for treating other diseases like Alzheimer's.
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LinkedIn unveiled its first AI Agent, Hiring Assistant, designed to take on a wide array of recruitment tasks, from ingesting scrappy notes and thoughts to turn into longer job descriptions to sourcing candidates and engaging with them. The aim is for it to automate time-consuming, admin-style tasks and enable recruiters to do more-fulfilling work.
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Ahead of the upcoming shopping season, Mattel used generative AI to prepare for Barbie’s important holiday season by packaging two of its newest dolls in box designs developed by Adobe’s Firefly AI platform. By using AI to generate these designs, in stores now, Mattel was able to cut down on the time required to launch the toys and visualize a broader range of creative concepts to bring them to life.
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Overview
Media landscape
Reporters to follow
Influencers to watch
Cool brand stories
I wasn’t even asking it to sing along.
“
”
— AJ Smith, a software architect
Man tricks OpenAI’s voice bot into duet of The Beatles’ “Eleanor Rigby”
*Image created by ChatGPT
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Media coverage surrounding AI continues to focus on practical business applications from enhancing business productivity and driving economic growth to revolutionizing other sectors such as healthcare and influencing financial markets, AI's transformative potential is vast and diverse.
Ethical considerations of AI ahead of the 2024 election along with transparent AI development regulations continues to gain steam and plays a crucial role in the ongoing AI narrative and surrounding sentiment.
Content featured emphasizes the concern over the negligent use of AI and the potential for generated misinformation ahead of national elections.
Social media continues to have strong curiosity for how AI can be embedded across workflows and daily lives. Content that highlights how users can extract further value out of AI performs well with audiences.
AI's transformative impact on the workforce and how AI could enhance our potential and transform mundane jobs. Additionally influencers within the space urges tech leaders to consider the challenges of transitioning to a more automated future.
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September Social Topics
Key drivers
AI Art AI-generated art is igniting fierce debates on social media, with creators both embracing and resisting its influence on the art world. While some view it as a new frontier for creativity, others express concerns about the lack of human emotion and originality, questioning AI’s role in artistic culture.
Gavin Newsom Gavin Newsom’s recent signing of AI-related bills, including bans on AI-generated political ads and deepfakes, has sparked widespread debate on social media. Concerns over free speech and election integrity are prominent, with many urging him to pass the AI safety bill (SB 1047). His hesitation, driven by fears of stifling innovation, has fueled discussions about balancing regulation and technological progress.
Web3 The convergence of AI and Web3 is gaining traction, with platforms like Mozo at the forefront of reshaping digital communities. From decentralized AI-powered NFT platforms to blockchain-based social gaming, Web3 projects are pushing the limits of innovation and creating new community-driven ecosystems.
September Emotion Development
The buzz around AI's potential to transform industries, with users actively engaging in discussions about how AI is revolutionizing sectors like Web3, e-commerce, and decentralized finance. People are excited to be part of innovative projects and AI-powered communities, fueling a sense of optimism.
Collaboration and breakthroughs in AI are sparking excitement, as users celebrate new partnerships, funding achievements, and cutting-edge advancements in areas like gaming, art, and business. This shared enthusiasm is creating a vibrant, forward-looking energy across social platforms.
At the same time, negative emotions are waning, as more users begin to embrace AI's potential. As innovative projects and real-world applications emerge, skepticism is being replaced by curiosity and optimism. The initial concerns about AI replacing human creativity or overhyped promises are gradually fading, with more people seeing the tangible benefits and transformative power AI brings to various industries.
HOW TO READ: This chart shows the volume of mentions associated with different emotions over the month, compared to the previous month. Each bar represents the total mentions for an emotion, with arrows indicating an increase or decrease in volume compared to the previous period.
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October Social Topics
AI Art AI-generated art is still igniting fierce debates on social media, with creators both embracing and resisting its influence on the art world. While some view it as a new frontier for creativity, others express concerns about the lack of human emotion and originality, questioning AI’s role in artistic culture.
Used AI AI is being utilized in diverse and sometimes controversial ways across tech and social media. From creating viral content and automating tasks to raising privacy concerns with AI-driven data scraping and surveillance, the uses of AI are sparking debate. While many celebrate AI's ability to streamline tasks, others worry about its potential for misuse and ethical challenges. This topic highlights the balance between innovation and responsibility as AI becomes more deeply embedded in daily life.
Web 3 The convergence of AI and Web3 is gaining traction, with platforms like Mozo at the forefront of reshaping digital communities. From decentralized AI-powered NFT platforms to blockchain-based social gaming, Web3 projects are pushing the limits of innovation and creating new community-driven ecosystems.
October Emotion Development
HOW TO READ: This chart shows the volume of mentions associated with different emotions over the month, compared to the previous month. Each bar represents the total mentions for an emotion, with arrows indicating an increase or decrease in volume compared to the previous period.
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10/31/24
10/26/24
Key drivers
Key drivers
AI Art AI-generated art is igniting fierce debates on social media, with creators both embracing and resisting its influence on the art world. While some view it as a new frontier for creativity, others express concerns about the lack of human emotion and originality, questioning AI’s role in artistic culture.
Used AI AI is being utilized in diverse and sometimes controversial ways across tech and social media. From creating viral content and automating tasks to raising privacy concerns with AI-driven data scraping and surveillance, the uses of AI are sparking debate. While many celebrate AI's ability to streamline tasks, others worry about its potential for misuse and ethical challenges. This topic highlights the balance between innovation and responsibility as AI becomes more deeply embedded in daily life.
Web3 The convergence of AI and Web3 is gaining traction, with platforms like Mozo at the forefront of reshaping digital communities. From decentralized AI-powered NFT platforms to blockchain-based social gaming, Web3 projects are pushing the limits of innovation and creating new community-driven ecosystems.
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About Quid
Quid is an AI tool that provides a news article network graph of articles that mention AI. The different clusters represent subtopics that make up the larger conversation. The subtopics are represented by the colored clusters, showing both the volume and the connectivity of the topics.
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This podcast was created using Google NotebookLM, a tool designed for generating and structuring content through AI-driven assistance. Any information provided is intended for general information purposes only.
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