In a world where AI is transforming industries at lightning speed, staying informed and adaptable is crucial. Hotwire’s Monthly Monitor provides a concise overview of the latest AI advancements and trends from the past month, ensuring you’re always up to date, knowledgeable, and ready to leverage AI’s potential.
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Opportunity vs. Risk
AI Agent Evolution
AI Governance Precedent
AI takeaways from September
stat of the month
Quote of the month
interest of the month
Source: Washington Post
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Overview
Media landscape
Reporters to follow
Influencers to watch
Cool brand stories
Major moments such as Oprah's AI and the Future of US and Dreamforce highlight the huge potential for positive market shift, however face shortcomings in demonstrating ROI and its impact in disseminating misinformation.
AI interest centered around AI agents, particularly following Marc Benioff claiming the tech is the "third wave of AI" at this year's Dreamforce. Agent solutions are sought to enable humans and AI to collaborate to complete complex tasks that require multiple steps.
Attention is being drawn at responsible legislation to govern AI, including California Governor Gavin Newsom going viral signing AI bills on stage. The industry is looking at his action of a landmark AI bill which can serve as a precedent for how other legislators govern AI.
Stat of the month
Quote of the month
interest of the month
OpenAI’s ChatGPT—which uses the GPT-4 language model—consumes 519 milliliters or just over one bottle of water, to write a 100-word email.
In order to shoot off one email per week for a year, ChatGPT would use up 27 liters of water, or about one-and-a-half jugs. Zooming out that means if one in 10 U.S. residents—16 million people—asked ChatGPT to write an email a week, it’d cost more than 435 million liters of water.
Source: AXIOS
Created with Kling AI’s image-to-Video tool, AI transforms classic Spanish paintings into dynamic videos.
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Social
With 16M mentions, social media buzz is driven by the convergence of blockchain and AI, sparking discussions on decentralized models and data privacy, while political debates over AI-generated imagery continue to shape public perception.
"AI" mentions on social through September
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500,000
400,000
300,000
200,000
100,000
0
9/1/24
9/6/24
9/11/24
9/16/24
9/21/24
9/26/24
Source: Brandwatch, September 2024
AI mentions through September
Politics continues to play a significant role in AI-driven social conversations, with AI-generated images of Kamala Harris and Donald Trump circulating widely.
This month, the intersection of Art and AI has taken center stage, especially as Hollywood confronts AI's influence on content creation, leading actors and directors to advocate for stronger protections. California Governor Gavin Newsom, after signing pivotal AI-related bills at Dreamforce, has become a key figure in discussions on AI regulation, striving to balance innovation with ethical oversight in both the creative and political arenas.
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About Brandwatch
Brandwatch is a digital consumer intelligence and social media listening platform that helps businesses and organizations monitor, analyze, and derive insights from online conversations and social media activity. The platform collects data from various social media platforms, blogs, forums, news sites, and other online sources to give users a comprehensive view of what is being said about their brand, industry, or competitors.
Media deep-dive
AI’s rapid advancements in supercomputing, energy demands, and creative industries are reshaping discussions around its ethical and societal impacts. As tech giants like Microsoft and innovators like Elon Musk push boundaries, debates on sustainability, privacy, and the role of AI in human legacy continue to shape the future of work and creativity.
Elon Musk Claims He Just Activated The World's Most Powerful AI Supercomputer
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TRENDING TOPIC
Elon Musk announced what he claims to be the world's most powerful AI supercomputer, highlighting his push to advance AI and compete with tech giants like OpenAI and Meta. The supercomputer is expected to speed up AI development and testing.
Source:
Futurism
Microsoft Invests in Community Solar as AI Complicates Its Climate Targets
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TRENDING TOPIC
Microsoft has sparked intense discussion by announcing plans to reopen the Three Mile Island nuclear plant to power its AI data centers. By leveraging nuclear power, Microsoft aims to meet the growing needs of AI processing while also advancing discussions around clean energy solutions.
Source: Washington Post
James Earl Jones Signed Over Rights For AI To Recreate Darth Vader’s Voice
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TRENDING TOPIC
In a controversial decision, James Earl Jones has allowed AI to recreate his iconic Darth Vader voice for future films. This development highlights the growing use of AI in creative industries, raising important ethical questions about legacy, intellectual property, and the role of actors in an AI-driven future.
Source: Forbes
Rapid growth and investment in AI, and the ethical concerns surrounding AI's integration across industries
Sources DRIVING Conversations
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Outlets like The Washington Post, TechCrunch, and Business Insider highlight the rapid growth of AI and major investments in AI infrastructure. At the same time, they emphasize the ethical challenges of AI’s expansion, including privacy concerns, job displacement, and the need for regulation to ensure responsible innovation.
Source: Axios
Infrastructure, business models, and innovation strategies.
Sources DRIVING Conversations
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Publications like SiliconANGLE, Forbes, and VentureBeat are spotlighting how AI is reshaping enterprise infrastructure and driving innovation across industries. Coverage also emphasizes the rising investments in AI technologies, the role of AI in enhancing business efficiency, and the challenges companies face in adopting AI-driven solutions at scale.
Source: Axios
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Cision is a tool that helps businesses and organizations manage their PR and communications efforts. Cision's platform allows users to monitor media coverage, manage their brand's reputation, and engage with media outlets. It offers tools for media monitoring, social media listening, press release distribution, media database management, and analytics.
AI
Media
landscape
Source: Quid, September 2024
Source: Quid, September 2024
Media macro
AI is swiftly transitioning from a cutting-edge innovation to a transformative force reshaping industries. Media attention is focusing on both the breakthroughs in AI-driven technologies and the rising concerns about data privacy, ethical governance, and the environmental impact of AI's energy demands.
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Tech focus
AI is transforming the tech industry, revolutionizing consumer devices and cloud computing while introducing challenges around data privacy and misinformation. As companies expand AI’s capabilities, ongoing debates about ethical use, regulation, and innovation are shaping the discourse.
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About Quid
Quid is an AI tool that provides a news article network graph of articles that mention AI. The different clusters represent subtopics that make up the larger conversation. The subtopics are represented by the colored clusters, showing both the volume and the connectivity of the topics.
Media macro
AI has transitioned from an emerging trend to a central catalyst for innovation and transformation across industries. It’s revolutionizing everything from supercomputing and consumer tech to creative fields and business automation, driving the pace of technological advancement.
However, these rapid strides bring significant challenges, such as ethical concerns, data privacy issues, and the growing demand for sustainable energy to support AI’s expansion.
As AI evolves, the key will be balancing its immense potential with responsible governance. Industries must prioritize ethical practices, transparency, and long-term societal benefits in their AI integration strategies.
Tech focus
AI is rapidly transforming industries, from advancing consumer technology to revolutionizing business operations. As AI’s capabilities expand, it’s reshaping everything from creative tools to manufacturing processes, while prompting vital discussions about ethical governance, privacy, and the future of work.
Though AI brings unprecedented innovation, it also raises concerns about job displacement, data security, and potential misuse. Creative sectors are balancing AI-driven tools with human creativity, while businesses adapt to automation and AI-based decision-making.
As these changes unfold, the focus is increasingly on responsible innovation, with leaders and policymakers striving to ensure AI’s growth is ethical, sustainable, and beneficial to society.
AI
Reporters to follow
Source: Quid, September 2024, ranked by story count
Benzinga >
Ananya's stories consistently draw high engagement, as she covers the latest trends in AI development and feature releases impacting consumers.
Ananya Gairola
Media coverage surrounding AI continues to focus on practical business applications of new models such as OpenAI's reasoning models, but more pressure is placed on tangible ROI as companies continue to pour resources to train AI models.
Additionally, ethical considerations of AI and its role of disseminating misinformation and its subsequent legislation prior to the 2024 election continue to gain steam and plays a crucial role in the ongoing AI narrative and surrounding sentiment.
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About Quid
Quid is an AI tool that provides a news article network graph of articles that mention AI. The different clusters represent subtopics that make up the larger conversation. The subtopics are represented by the colored clusters, showing both the volume and the connectivity of the topics.
Top AI voices
Sasha Luccioni
21,103
20,400
3,751
Serving as the AI & Climate Lead at Hugging Face, Sasha Luccioni's work emphasize the intersection of AI and its impact the environment. She regularly posts about AI's energy usage and environmental impact , its misconceptions and advocacy for transparent reporting frameworks. Notably, she is an expert voice featured in Business Insider videos pertaining to AI, and was most recently named as a leader in Time Magazine's 100 Most Influential People in AI in 2024.
See posts >
Source: Tagger, September 2024
AI
Influencers to watch
Content featured continues to highlight the new applications in which the technology can be embedded across workflows to extract further value.
Particularly with the introduction of AI models offering reasoning abilities like OpenAI o1, increased focus has been placed on the increased potential of AI's transformative impact on the workforce and how it could enhance our potential and transform mundane jobs.
Notably, some creators have highlighted AI's potential impact on replacing jobs via automation such as video editors, copywriters, etc.
Source: Tagger, September 2024
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Tagger is an influencer marketing platform designed to help brands, agencies, and marketers discover, manage, and analyze influencer marketing campaigns. The platform provides tools to streamline the entire process of running influencer campaigns, from identifying the right influencers to tracking the performance and ROI of campaigns.
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AI
Cool brand stories
PepsiCo is leveraging Oscar Sort, a recycling and sortation system, to identify materials and guide users to the correct disposal bin to aid in proper disposal, improving overall recycling accuracy. The technology is capable of detecting organic remnants in food containers, guiding people to pour out their liquids, and offer an interactive digital display which gamifies the experience and provides real-time feedback to educate consumers.
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Amazon’s unveiled a new AI-powered video generator aims to broaden access to an upper-funnel channel that can be prohibitively costly to small- and mid-sized marketers. The feature uses a single product image and curates custom AI-generated videos tailored to a product's distinct selling proposition and features, leveraging Amazon's unique insights to vividly bring a product story to life.
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Qatar recently debuted a new ’AI Adventure’ campaign, which featured a 3-minute video of a man traveling the world in Qatar Airlines flights to find his love at first sight missed-connection. The twist: users can insert themselves into scenes from the video using face-scanning software and AI. After uploading their images, users are given the option of choosing between a variety of skin tones for their personalized characters.
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Overview
Media landscape
Reporters to follow
Influencers to watch
Cool brand stories
Technology brought us from the Stone Age to the Agricultural Age and then to the Industrial Age. From here, the path to the Intelligence Age is paved with compute, energy, and human will.
“
— OpenAI CEO Sam Altman
OpenAI CEO Sam Altman unveiled an optimistic manifesto on the future of AI titled "The Intelligence Age”
*Image created by ChatGPT
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September Social Topics
Key drivers
AI Art AI-generated art is igniting fierce debates on social media, with creators both embracing and resisting its influence on the art world. While some view it as a new frontier for creativity, others express concerns about the lack of human emotion and originality, questioning AI’s role in artistic culture.
Gavin Newsom Gavin Newsom’s recent signing of AI-related bills, including bans on AI-generated political ads and deepfakes, has sparked widespread debate on social media. Concerns over free speech and election integrity are prominent, with many urging him to pass the AI safety bill (SB 1047). His hesitation, driven by fears of stifling innovation, has fueled discussions about balancing regulation and technological progress.
Web3 The convergence of AI and Web3 is gaining traction, with platforms like Mozo at the forefront of reshaping digital communities. From decentralized AI-powered NFT platforms to blockchain-based social gaming, Web3 projects are pushing the limits of innovation and creating new community-driven ecosystems.
September Emotion Development
The buzz around AI's potential to transform industries, with users actively engaging in discussions about how AI is revolutionizing sectors like Web3, e-commerce, and decentralized finance. People are excited to be part of innovative projects and AI-powered communities, fueling a sense of optimism.
Collaboration and breakthroughs in AI are sparking excitement, as users celebrate new partnerships, funding achievements, and cutting-edge advancements in areas like gaming, art, and business. This shared enthusiasm is creating a vibrant, forward-looking energy across social platforms.
At the same time, negative emotions are waning, as more users begin to embrace AI's potential. As innovative projects and real-world applications emerge, skepticism is being replaced by curiosity and optimism. The initial concerns about AI replacing human creativity or overhyped promises are gradually fading, with more people seeing the tangible benefits and transformative power AI brings to various industries.
HOW TO READ: This chart shows the volume of mentions associated with different emotions over the month, compared to the previous month. Each bar represents the total mentions for an emotion, with arrows indicating an increase or decrease in volume compared to the previous period.
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AI
GAIO Tech
Source: Hotwire GAIO.tech, September 2024
With the AI-enabled smartphone race ramping up with the iPhone 16 launch, we ran a small sample dataset within GAIO to understand what brands are pulling through when prompting LLMs a number of questions on AI integration, innovation, and features within today's smartphones. Our analysis shows that Samsung, Apple, and Google are leading in Share of Model (SoM). These brands are driving their AI search visibility by emphasising security and privacy features, showing up across titles such as Whathifi, Stuff, and Engadget as well as utilzing owned content to increase their presence across AI engines.
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Leading Brands in AI-Enabled Smartphones: Share of Model Analysis on ChatGPT 4o
AI
Reporters to follow
Media coverage surrounding AI continues to focus on practical business applications of new models such as OpenAI's reasoning models, but more pressure is placed on tangible ROI as companies continue to pour resources to train AI models.
Additionally, ethical considerations of AI and its role of disseminating misinformation and its subsequent legislation prior to the 2024 election continue to gain steam and plays a crucial role in the ongoing AI narrative and surrounding sentiment.
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About Quid
Quid is an AI tool that provides a news article network graph of articles that mention AI. The different clusters represent subtopics that make up the larger conversation. The subtopics are represented by the colored clusters, showing both the volume and the connectivity of the topics.
GAIO.tech
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Media landscape
Media landscape
About GAIO.tech
GAIO.tech is Hotwire's proprietary technology platform that enables us to peel back the curtain on LLMs, uncovering how AI is talking about your brand and your key topics. Our agentic AI model reflects what millions of people are asking AI answer engines to deliver competitive insights, brand visibility, and the sources being cited in the new age of AI search.