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Want to learn more about the transitioning into tech?
If you are a marketing communications professional who is considering working in the technology industry, this free, on-demand course is for you. In just three, 30-minute modules, you’ll gain the insight and skills you need to confidently land your dream job in tech.
Hosted by Hotwire’s Global CEO, Heather Kernahan, and taught by industry leaders, Into Tech will get you:
• Up-to-speed quickly on how and why to work in tech
• Tips to promote yourself and your applicable skills
• Ways to cater your resume to find your dream job
What you’ll learn
After taking this course, you will have everything you need to know about what it’s like and what it takes to work in a technology agency or with a tech company. Into Tech will teach you:
Why a career in tech marketing and communications may be right for you
How to position and sell yourself, your experience, and your skills with confidence
What the tech industry is about so you can speak knowledgably in your job search
What kind of tech company may be right for you, plus where and how to start looking
What it means to work for a tech communications agency versus in-house at a tech company
This course includes three, 30-minute modules. Module One is an introduction to what it means to work in tech. Module Two dives into how to get a job in tech. Finally, in Module Three, you’ll hear from three marketing and communications pros about their careers in and out of tech with agencies and companies.
Course overview
Module 1
What it Means to Work in Tech
Hosted by: Heather Kernahan, Global CEO, Hotwire Global Communications
Instructed by: Bill Detwiler, Tech Journalist and Editorial Leader
In this first module, you’ll learn from an award-winning tech journalist what the tech industry is all about. You’ll get a crash course on current trends and innovations, plus insights into the intersection of tech and non-tech industries. You’ll also get a deeper look into how tech companies are structured to help you find the right one for you. In just 30 minutes, you’ll gain:
• Confidence in your knowledge of the vast world of technology from an industry insider
• Insight into the different types of technologies and tech companies to choose from
• Useful information about where the tech industry is going to inform your job search
Register
Click on each speaker to learn more
Meet your instructors
Global CEO,
Hotwire GLOBAL COMMUNICATIONS
Heather Kernahan
Tech Journalist & Editorial Leader
Bill Detwiler
pr industry & media executive
Aarti Shah
Head of Global communications, Okcupid
Michael Kaye
Executive Vice President, publicis Groupe
Marcy Massura
Director of Public Relations, Envoy
April Marks
Hotwire Global CEO, Heather Kernahan, talks about how Hotwire is helping to tackle the talent crunch with Into Tech.
Read our latest blogs
Read more about the Into Tech program
What the industry is saying
We need a course like Into Tech to bring people with different backgrounds and diverse experiences into the tech industry. I look for people who come from non-tech companies because they have a fresh perspective and offer new ways of addressing the needs of our customers.”
VP, Communications,
IBM Consulting
Clay Helm
“
VP, Brand Marketing,
Avalara
Jesse Hamlin
Tech is a different beast.
I like to say it is its own breed of theater. It moves fast and operates in ways that are unlike any other industry. For some, the transition into tech can be jolting. A course like this is a great way to get an idea of what it’s like before getting into it.”
“
VP, Brand, Content and Communications for Kabbage at American Express
Paul Bernardini
Today, every company is basically a tech company because it’s tech-enabled —backed by software or built with software. And it’s only becoming more ubiquitous. It’s wise for anyone in marketing and comms in any industry to get smart on tech, and this course is one way.”
“
Unlock the limitless possibilities that a job in tech can offer you with this free, online course.
Register today
Register
Register Now
In this module, you’ll hear what it’s really like to work in tech from marketing and communications professionals. You’ll listen to three different mid-senior professionals at top tech brands talk about how they navigated their careers, moving in and out of tech, between tech agencies and companies. In just 30 minutes you’ll learn:
• Why a transition to tech could be right for you, right now, told by pros on the inside
• What these professionals look for when hiring new talent from non-tech industries
• How to hone your career journey story when talking to recruiters and hiring managers
Hosted by: Heather Kernahan, Global CEO, Hotwire Global Communications
Conversations with: Michael Kaye, Head of Global Communcations, OkCupid; Marcy Massura, Executive Vice President, Publicis Groupe; and April Marks, Director of Public Relations, Envoy
Lessons from Leaders
Register
In this second module, a PR industry and media insider will prepare you to market yourself for a tech communications or marketing role. You’ll learn what critical skills are needed to succeed in tech and how best to transfer your experience into the job you want. We’ll also clarify the differences between working at a company versus for a tech marketing and communications agency, plus how and where to find your dream job. In just 30 minutes, you’ll better understand:
• Which tech influencers, publications, events, and awards to research and follow
• Ways to improve your resume and LinkedIn profile to market yourself to tech companies
• Key resources to use to further build your knowledge and hone your job search
Hosted by: Heather Kernahan, Global CEO, Hotwire Global Communications
Instructed by: Aarti Shah, PR Industry & Media Executive
How to Get a Job in Tech
Register
Module 2
Module 3
Module 1
Module 3
Module 2
Module 2
Module 1
Module 3
Be Limitless with Hotwire Into Tech
Confidence in your knowledge of the vast world of technology from an industry insider
Insight into the different types of technologies and tech companies to choose from
Useful information about where the tech industry is going to inform your job search
•
•
•
Hotwire Global CEO, Heather Kernahan, talks about how Hotwire is helping to tackle the talent crunch with Into Tech.
In this first module, you’ll learn from an award-winning tech journalist what the tech industry is all about. You’ll get a crash course on current trends and innovations, plus insights into the intersection of tech and non-tech industries. You’ll also get a deeper look into how tech companies are structured to help you find the right one for you. In just 30 minutes, you’ll gain:
Which tech influencers, publications, events, and awards to research and follow
Ways to improve your resume and LinkedIn profile to market yourself to tech companies
Key resources to use to further build your knowledge and hone your job search
•
•
•
In this second module, a PR industry and media insider will prepare you to market yourself for a tech communications or marketing role. You’ll learn what critical skills are needed to succeed in tech and how best to transfer your experience into the job you want. We’ll also clarify the differences between working at a company versus for a tech marketing and communications agency, plus how and where to find your dream job. In just 30 minutes, you’ll better understand:
In this module, you’ll hear what it’s really like to work in tech from marketing and communications professionals. You’ll listen to three different mid-senior professionals at top tech brands talk about how they navigated their careers, moving in and out of tech, between tech agencies and companies. In just 30 minutes you’ll learn:
Why a transition to tech could be right for you, right now, told by pros on the inside
What these professionals look for when hiring new talent from non-tech industries
How to hone your career journey story when talking to recruiters and hiring managers
•
•
•
Experience Into Tech
Experience Into Tech
REGISTER NOW AND COMPLETE THE COURSE BY
DAYS
March 31, 2022
HOURS
MINUTES
SECONDS
Register Now
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You may be more qualified than you think. Check out this free online course, led by industry leaders, to find out.
Want to work in tech?
Exerperience Into Tech
You may be more qualified than you think. Check out this free online course, led by industry leaders, to find out.
Want to work in tech?
You may be more qualified than you think. Check out this free online course, led by industry leaders, to find out.
Want to work in tech?
Exerperience Into Tech
You may be more qualified than you think. Check out this free online course, led by industry leaders, to find out.
Want to work in tech?
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