TikTok is back in the spotlight, but this time it's all about venturing into the e-commerce world. Their goal is an impressive 10x increase in the U.S. shopping business this year, which would place them squarely in Amazon's territory. How do they plan to pull it off? Viral trends and influencers, of course. While Amazon currently holds the crown in e-commerce, TikTok's trendy approach just might tip the scales. As the competition intensifies, who do you think will come out on top?
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#IgnitePossibility
TikTok Shop has bold 2024 ambitions
Bloomberg
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Jill's Drop:
Judy's Drop:
This 'It Starts on TikTok' campaign showcases TikTok's focus on diverse communities and niche interests, reflecting the platform's appeal to users exploring a wide range of topics from baking and yoga to running and books.
By celebrating the extraordinary moments that spark when communities come together, the campaign resonates with the platform's user base and contributes to its success.
A dose of inspiration can go a long way
The Drum
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Hotwire has the tools and expertise to be truly curious. Let's chat about how we can inject this into your brand and communications strategy.
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SEPT 01 /2023
Judy's Drop:
JANUARY 05 /2024
New Year, new insights to share! We’re kicking 2024 off by offering a fresh look into some of this week’s trending digital news, shared by members from our US creative, digital and strategy teams. Keep reading to learn more about TikTok Shop’s new year resolutions, reusable water bottle marketing trends, and the latest TikTok campaign, “It Starts on TikTok.”
Sarina's Drop:
Brands like Stanley and Owala have been successfully shaping and re-shaping their brands, subconsciously planting a belief of “coolness” associated with owning their products. Their organic and paid campaigns as well as influencer partnerships convince you that having their water bottles is not just about functionality but also about embodying a trendy and environmentally conscious lifestyle, making you feel cooler by association.
Forget keeping your liquids cool, these water bottles make you cool
Business Insider
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Business Insider
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