There is too much stuff out there to read, watch, listen to, etc. Envisioning the future suggests a shift towards complete decentralization of platforms and communities.
Artificial Intelligence has the potential to usher in intelligent aggregation techniques that go beyond merely curating content based on popularity, extending to relevance, accuracy, and quality. This evolution could then lead to content being aggregated across various platforms, but will we soon have aggregators of aggregators? And then aggregators of aggregators of aggregators?!
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
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How much of the internet has become become aggregation?
Len & Georg's Drop:
Mike's Drop:
Next time you sit down to eat take a moment to look at your menu. Restaurants are structuring menus in non-traditional formats, emphasizing their commitment to workers' rights and promoting size-based categories for ordering flexibility. This aligns with the contemporary emphasis on personalization, individuality, and a desire for unique dining experiences. So when your dinner partner says" Who knew Caesar salads were still having a moment?" You can drop some menu knowledge on them.
How comfort food and caviar tell us about our dining desires
Hotwire has the tools and expertise to be truly curious. Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
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February 16 /2024
This week’s trending digital news from our US creative, strategy, and digital team includes a Super Bowl ad that inspires us, internet aggregation, and how restaurant menu culture is evolving.
Judy's Drop:
During the Super Bowl 2024 pre-game show, Expedia aired its latest campaign ad, “Bridging Distances and Reflecting Dreams.” An aspect of the campaign revolves around checking things off your bucket list, with one of the most popular choices as viewing a Wonder of the World, the Northern Lights. I resonate strongly with the quote, “it serves as a reminder that sometimes, the most extraordinary journeys are those that mirror our deepest desires and dreams” because this is a value I hold dear, whenever I get an opportunity to travel with family, a privilege that was rarely available when growing up.
Expedia
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Expedia helps you check off your bucket list
NYT
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