Each year, Pinterest Predicts shares over 20 trend predictions based on platform data, and this year they've created a custom color palette to match these emerging trends. To create the palette, Pinterest's House of Creative analyzed search terms related to color trends from Pinterest Predicts 2024, pulling out the most persistent hues. They also delved into fashion, interior design, graphic design, and broader cultural trends to compare with their data. The results for 2024 are influenced by trends such as Dirt Flirts, Groovy Nuptials, Kitschens, Bow Stacking, Be Jelly, Aquatecture, Tropic Like It’s Hot, Cafécore, and Western Gothic.
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Inspire your creative with the Pinterest Palette
Crystal's Drop:
Mike's Drop:
People are spending 26% more on groceries since 2020 and are spending the highest portion of their income on food than at any point in the last 30 years. The answer? In an interview with CNBC last week, WK Kellogg CEO Gary Pilnick said the company was advertising cereal for dinner to consumers looking for more affordable options. “Give chicken the night off,” the ad’s cheery tagline reads. What it failed to mention was that cereal prices alone increased 28% since January of 2020. And in its latest fiscal year, Kellogg raised prices by 12%. How does this land for you? For Mr Pilnick, “In fact, it’s landing really well right now. Cereal for dinner is something that is probably more on trend now, and we would expect to continue as that consumer is under pressure.
Cereal for dinner
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March 08 /2024
This week’s trending digital news from our US creative, strategy, and digital team looks at the implications of having cereal for dinner, how the public interprets a fast food chain's concept of "dynamic pricing," and check out Pinterest's latest color palette.
Len's Drop:
Dynamic pricing is an amazing idea - good for humans and good for business. But this news wasn't about economics, it's about messaging and letting a story get out of control. Company investments are incredibly important to communicate well and clearly, especially when it comes to technology. But use an expression like "dynamic pricing" and you can welcome a world of interpretations and worst-case scenarios. When you want to talk to the public, think through the story. Rushing to coverage, or rushing to just get a story out can come back and bite you.
LinkedIn
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Wendy's dynamic pricing backfires
USA Today
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Pinterest
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