Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week: Stop motion, brands poking fun at themselves, and ballet!
MARCH 10 /2023
"It’s not, “let’s do away with the past,” but more so, how we can push the creative to break free from what often feels like cycle. Along the same vein, stop-motion can still be a cool technique to use and be done much easier given the modern technology we can use to develop it."
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#IgnitePossibility
It’s refreshing to see an older filmmaking method meshed with a modern take as we’re reminded of why such techniques were so successful to begin with.
Feel FreeNow Campaign in AdWeek
FROM:
Judy's Drop:
"This brand really found the loophole in using big names without actually using them while making it funny and creative. I think it’s the realness, humor and transparency that is catching people’s attention and making ads like this so relatable."
"Surreal recruited normal people with famous names for these ads"
FROM:
We’re seeing a trend of brands taking on a new tone of making fun of themselves and being self-aware.
Sarina's Drop:
"Dance is more than being an idealized and elevated human figure on a stage. There is now a growing emphasis on increasing protections and accommodations for dancers who become parents, including those navigating infertility, pregnancy loss, and balancing work and parenthood."
Jordan Kay X The Seattle Met
FROM:
This artist brought to life how being a mother can add an extra layer of artistry to a performance.
Crystal's Drop: