Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week: Viral-grief loops, Telfar's unique pricing model, Coca-Cola's AI art request, and are we ready to pay for social platform features?
MARCH 24 /2023
"It’s promising to see Telfar as an example of a brand that can pivot in real time to address accessibility to its product, and now further align with consumers by putting the power in their hands to determine their business model. If anything, Telfar is doing a tremendous job keeping things exciting – marketers constantly need to be kept on their toes to think differently and take risks that have the potential to completely change norms and expectations."
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The transparency Telfar has introduced is something other brands need to pay attention to when it comes to product adoption and affinity.
CBS Mornings Telfar Segment
FROM:
Yas' Drop:
"and have them share it for a chance to be featured on digital billboards in NYC and London, is a great example of how brands are tapping into both trends and user-generated content (UGC). In this campaign, Coke is leveraging OpenAI’s new GPT-4 and DALL-E, while also opening the platform to digital creatives around the world. UGC helps a brand establish brand loyalty and helps strengthen and grow its community, which in my opinion, is the backbone of every business. Not only is combining both a trending topic and UGC the perfect formula to gain viral traction, but Coke will also be getting free, fresh, and external advertising content and ideas. It's both a win-win for them and a win-win for the lucky person who will get featured on a billboard alongside one of America's biggest name brands."
Coke asks consumers to generate art with new AI platform
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Coca-Cola asking consumers to generate their own AI art
Sarina's Drop:
"Are we too accustomed to total and complete access to now start opening our wallets for new features and upgrades? Brands have typically been ok with the pay-to-play mentality, but will individuals learn to adopt it as well? Will you?"
Most Americans Won’t Pay for Social Media
FROM:
Social media platforms for so many are a free to use service that we forget they are actually businesses with a need to generate revenue.
Jill's Drop:
