Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week we discuss how all our choices are potentially an illusion, how the subscription model is potentially dividing us, and how AI has created the most traumatic art to date.
MARCH 31 /2023
The subscription model isn't new, but is recently gaining popularity across all industries. Everything from TV to social media to the food we eat can be automated and delivered to us — either physically or digitally — on a regular cadence. Some subscriptions come with incentives to entice us, while others come at the price of losing access if we don't. Are subscriptions lazy or industrious? Is automation helping the business-to-consumer relationship or causing an even greater disconnect?
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
Reach out to learn more »
#IgnitePossibility
Is the subscription model helping the business-to-consumer relationship or causing an even greater disconnect?
The Subscription Divide
FROM:
Jill's Drop:
A swagged out Pope. Will Smith eating spaghetti. We are on the cusp of AI images going both haywire (have you seen those hands?!) and also pretty realistic. It opens the door for many conversations around misinformation that will spread like wildfire. But it also opens the door for how AI is showing up in our lives in more creative and inspiring ways.
The world’s first AI-generated art gallery
FROM:
AI is showing up in our lives in more creative inspiring and more terrifying ways.
Mike's Drop:
The idea of perception and the subconscious is really important when you think of measurement and UX. When you deliver insights, what kind of visual things make something even more understandable?
Richard Shotton, "The Illusion of Choice"
FROM:
It's important to continue to understand and develop our understanding of perception for UX and measurement.
Mrig's Drop:
![](https://media-s3-us-east-1.ceros.com/hotwirepr/images/2023/03/30/0cbb67b182f8158c80304ce75a38fd2d/image.png)