Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week we discuss how AI is potentially insulting, how Chipotle is winning at personalization and trends, and why your friends are sending you voice memos.
APRIL 07 /2023
Incredible artwork can be made just by a quick description of whatever you imagine and be turned into an image. But no matter how beautiful or astounding your result may be, at its very core the process lacks emotion. It lacks the artist’s intent or vision behind the artwork, so I can see how someone as talented as Miyazaki can find AI insulting. I can appreciate tech leaders calling for a pause on building AI systems until we set guidelines to keep artists and humanity protected.
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Miyazaki’s hatred of AI stems from a lack of emotion. While
I am amazed by the "artistic" developments of GPT-4, I appreciate the rally for a pause on progressing AI systems until we establish guidelines.
Trash AI Art: Studio Ghibli-inspired LOTR pics causes outrage
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Crystal's Drop:
The brand collaborated with TikTok users to create three new menu items based on their personalized orders for its new Chicken al Pastor product. By tapping into the trendy #FoodReview TikTok niche, Chipotle has not only been able to create buzz around its new product launch, but also foster a deeper connection with its audience. This is a great example as to how brands can effectively treat their audiences as business partners rather than consumers, and shows the benefits of keeping an open mind and staying on top of the ball with emerging trends and strategies.
CHIPOTLE ADOPTED TIKTOK MENU INTO ITS LONG-TERM STRATEGY
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Chipotle is one step ahead in their social media strategy by leveraging user-generated content (UGC)
Sarina's Drop:
Why all your friends are sending voice memos
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Is social audio dead?
Georg's Drop:
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Meta, Spotify, and Reddit are all retreating from social audio, and it’s hard to blame them. According to CBS News, Clubhouse's monthly user base has dwindled to 200k. This begs the question: is social audio dead, or does Clubhouse require a fresh approach?
Perhaps the answer lies in the surge of voice messaging. Audio enables us to convey emotional depth that is missing from quick and concise texts that fail to capture our full range of feelings — sentiments that some of the earlier Clubhouse sessions craved.
