First it was generative text, then image, and now we’re moving into generative video. Powered by Adobe’s FireFly, which is already in Photoshop, this video feature aims to enhance the editing process with AI-generated objects and scene distractions removal. But how does Adobe stand out from the rest? They’re training their AI on data that it owns, will offer users copyright protection, and looking into revenue-sharing with third-party AI developers to ensure transparency through identifying AI-generated content. Ultimately, Adobe wants to maintain ethical AI practices amid the competition.
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Generative video coming your way soon
Judy's Drop:
Bree's Drop:
Dove's Ad Contrasts Today's 10-Year-Olds with Past Generations
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May 6 /2024
This week’s trending digital news from our US creative, strategy, and digital team share their insights on Dove's 10 vs 10, 7-Eleven's ESG story, and Adobe's new AI video tools.
Austin's Drop:
Growing up in Dallas, 7-Eleven holds a special place in my childhood for the many slurpee runs in the summer. As I've matured, so has 7-Eleven. Now owned by a Japanese holding company, they're taking their local ESG learnings to a global level, and addressing their customer's and their own needs in a transparent way. Working with Bloomberg Media Studioes, they created great visuals and engaging storytelling—I'm going to be using this one as inspiration going forward.
Global ESG storytelling
Scary Mommy
FROM:
Dove asks the thought-provoking question, "when did 10 stop looking like 10?" This ad campaign addresses the societal pressures young girls are facing as they are influenced by social media and adult skincare content. The "10 vs 10 video" starts with a lighthearted montage of kids being kids, with an element of playful background music, video clips of children being silly and carefree, in stark contrast to videos of young girls posting their rigorous skincare routines on social media. Dove's message emphasizes the importance of letting kids enjoy their childhood —swinging on monkey bars or playing hopscotch outdoors—rather than focusing on makeup tutorials or "GRWM" TikTok videos.
Reuters
FROM:
7 and i
FROM:
💕 CF
Dove asks the thought-provoking question, "when did 10 stop looking like 10?" This ad campaign addresses the societal pressures young girls are facing as they are influenced by social media and adult skincare content. The "10 vs 10 video" starts with a lighthearted montage of kids being kids, with an element of playful background music, video clips of children being silly and carefree, in stark contrast to videos of young girls posting their rigorous skincare routines on social media. Dove's message emphasizes the importance of letting kids enjoy their childhood —swinging on monkey bars or playing hopscotch outdoors—rather than focusing on makeup tutorials or "GRWM" TikTok videos.
![](https://media-s3-us-east-1.ceros.com/hotwirepr/images/2024/04/23/b475237cb5b9dedf346f4edfa61d6420/image.png)