Uniqlo faced challenges in the U.S. market during the pandemic and underwent a strategic shift in its product strategy. To keep up with the likes of other fast fashion brands like Shein, Old Navy, and H&M, the company now focuses on leveraging customer data to respond rapidly to trends, customize products for the U.S. market, and engage with consumers more interactively. This approach includes introducing cropped T-shirts, which are popular with American shoppers and even a variety of themed T-shirts, keeping up with pop culture.
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Uniqlo sees and hears you
Judy's Drop:
Bree's Drop:
Incognito mode not so "incognito" after all
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APRIL 12 /2024
This week’s trending digital news from our US creative, strategy, and digital team share their insights on the issue with Google Chrome's Incognitio mode, Nike's timely logo release and what we can learn from Uniqo's shift in product strategy.
Austin's Drop:
Nike Basketball grabbed my attention (and many others) with a logo release during the total eclipse. I love how they played into the cultural moment in different ways: everyone looking for photos of the eclipse on the internet, Wemby’s style and eclipse conspiracy theories.
Somewhere in South Texas
NPR
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Despite the perception of privacy, Google’s Incognito mode continued to track user site visits and activities. To settle a class-action lawsuit alleging data collection during private browsing, Google will pay $8 million. While not admitting wrongdoing, Google opted to settle to avoid prolonged litigation and agreed to update disclosures regarding Incognito mode functionality.
Inc.
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Nike on X
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Inc.
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💕 CF