Uniqlo faced challenges in the U.S. market during the pandemic and underwent a strategic shift in its product strategy. To keep up with the likes of other fast fashion brands like Shein, Old Navy, and H&M, the company now focuses on leveraging customer data to respond rapidly to trends, customize products for the U.S. market, and engage with consumers more interactively. This approach includes introducing cropped T-shirts, which are popular with American shoppers and even a variety of themed T-shirts, keeping up with pop culture.