Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week we discuss the state of social, why you should not forget about instagram in the midst of all these new platforms coming out, and some trending content we've been loving.
APRIL 28 /2023
According to the 2023 Global Social Media Trends Report from HubSpot and Brandwatch, Instagram remains a priority platform for marketers. It's the perfect balance between TikTok and LinkedIn – quick and entertaining visuals, less long-form reading, and an audience that’s not too young or too old. Why did we start to forget about it?
Despite the emergence of newer social media platforms, Instagram’s continued growth and engagement makes it a valuable tool for connecting with broader audiences with its visual nature and its extensive features for influencer marketing and e-commerce.
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
Reach out to learn more »
It’s time to dust off your Instagram.
Why Instagram Remains a Priority Platform
Loe Whaley is my all-time hero for creating this content. She takes real-life scenarios we face in agency and corporate settings and puts her humorous and helpful spin on them. With 3.2M followers on TikTok she's really helping us go from "that sounds like a you problem" to "I believe that falls within your scope of responsibilities, but I'm happy to support where it makes sense."
Kudos for this creator for turning "what's-in-your-brain" into corporate speak
Mean girls mock influencers and celebs speak up
Cardi B has no tolerance when it comes to mean girls, okurrr?
While her delivery was NSFW, I find it super interesting how more and more celebs feel empowered to jump in and speak about important issues like bullying that surface from trending digital content, as seen with this week's influencer bullying incident that has unraveled on TikTok.
Celebrities who use their platform to engage in meaningful conversations and address important issues can help bring attention to causes and make a positive impact. When celebrities use their influence to inspire positive change and support important causes, it can make all the difference in the world to know people like Cardi B have your back, even without knowing them personally.