Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. Spoiler alert: This week’s discussion may cause a spike in emotions, as we’re discussing the latest creative ad campaign from IKEA about parenthood and the evolution of SKA.
MAY 19 /2023
Mona Chalabi found so many original comparisons to put astronomical numbers into context. With how serious the stakes are in the world today, humor is showing up as a great way to cut through the mood.
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Combining humor and data visualizations feels like a creative holy grail—and this is one of them.
Desmond Dekker? Yes! The Maytals? Of course! Lee Scratch Perry? All day! Usually you can find this Xer listening to more sad dad music but lately I’ve been going back into the archives for some of those original Ska feels. I’m really appreciating the evolution of this genre through the 50’s, 60’s and 70’s. So much musical zeitgeist wrapped in those decades. I’ve also been watching early 90’s skate videos which continue to carry on that sound and ethos. Come to think of it, maybe I’m going through a mid-life crisis! My wife begs you to keep the skateboard away from me. I will hurt myself.
April showers bring Ska flowers
Amazon is bringing its online store to gaming and mobile apps
More and more companies are finding ways to integrate themselves with other brands via platform sharing. New partnerships — like this one with Amazon — now rely heavily on expanding footprints outside of owned channels. Only relying on a website or social media accounts is a thing of the past. Brands will now need to find new ways to foster expansion if they plan to compete for the attention of their audience.
The Evolution of Ska