Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. What makes a brand trustworthy? That's this week's video topic (results at the bottom of the page). We also have drops that range from balloon animals, Adobe's AI offering and a state of the world report.
MAY 26 /2023
Radar DAO developed a massive report called Future in Sync about the current state of the world. There's a lot to digest in here, and the design of the report itself keeps you moving at the appropriate pace. The graphics fit the overall theme of "misalignment" and the interactive elements help drive home the disjointed feeling. The findings of the report aligned with what we're seeing from LinkedIn's Workplace Learning Report too.
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The current marketing world is requiring us to change our behaviors and get more strategic to find the right space for our creative ideas to cut through.
Adobe Firefly reduces the time it takes for designers to complete tedious tasks like changing the colors of vectors, photoshopping different backgrounds and atmospheres with text-based commands. Their parameters are easy to customize and allow for more creativity with faster productivity.
Adobe Firefly uses Generative AI to go from tedious to tada!
Wild Africa Fund
We typically don't connect something as friendly as balloons to something so dark and gruesome.
Wild Fund Africa's PSA was ingenious as it uses balloons animals to represent how fragile our ecosystem is - using different depiction of poaching, ultimately destroying/popping these balloons. It elicits the sad and empty feelings we get as children when a balloon unexpectedly pops and then get reminded, "Once they're gone, they're gone."
Morning Consult's Most Trusted Brands of 2023
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