JUNE 02 /2023
This notable list recognizes both individual creators and small businesses that are making an impact in the LGBTQIA+ community via their TikTok presence. It’s inspiring to see platforms using their influence and power for good, which is exactly what TikTok has done in line with Pride month. TikTok itself has become a valuable platform for expression for many communities around the globe and this is another inspiring example of how the platform continues to give a voice to those who may not have had a place to be heard previously.
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
Reach out to learn more »
#IgnitePossibility
TikTok announces first-ever 'Pride Visionary Voices' list
SocialMediaToday.com
FROM:
Camille's Drop:
Heinz and Absolut have teamed up to create a limited edition tomato vodka pasta sauce, successfully creating a unique and innovative product that appeals to consumers. A series of posters were developed for this marketing campaign, which marries the iconic two brands, while still highlighting the strengths of both products. Overall, the collaboration between Heinz and Absolut is an excellent example of combining creativity, exclusivity, and effective marketing to create a successful product that both companies can benefit from.
Brands should be ketching up to Heinz and Absolut
Judy's Drop:
Lyft's Social Media Director via LinkedIn
FROM:
Lucky for you, Lyft is bringing back 'cash cab-esque' trivia gameshows
Sarina's Drop:
Lyft’s trivia show, hosted by Bob The Drag Queen, demonstrates how social media can enhance and bring awareness to the Gig economy. By actively listening to riders’ desires and showcasing gig workers’ talents, Lyft integrates the Gig economy into popular culture. Leveraging platforms like YouTube and Bob’s social media reach, Lyft expands the show’s audience and promotes the skills of gig workers.
Heinz X Absolut
FROM:
Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. June is bringing influence for good via TikTok, personalization with Lyft and Instacart, and some fancy pasta sauce we would love to get our hands on.