Brand safety is a critical concern for marketers due to divisive content and loss of control over ad placements. The "Future of News Study" by Stagwell reveals that ads next to risky topics like inflation and crime perform similarly to those near safe topics like sports. With 25% of Americans being "news junkies," avoiding risky stories might limit campaign reach. High-quality journalism channels are deemed safe for ads, and ads next to news stories have little impact on purchase intent. The study, surveying nearly 50,000 adults, emphasizes that targeting news audiences can be beneficial for advertisers.
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Is it safe to place ads next to controversial articles?
Jordan's Drop:
Bree's Drop:
Stripes and Smiles: Zebras’ Unexpected Appearance Spurs Fun Social Media Trends
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June 3 /2024
This week’s trending digital news from our US creative, strategy, and digital team share their insights on zebra marketing, AI hologram marriage and ad performance with controversial topics.
Mike's Drop:
For Alicia Framis, it's "to be." She is the first woman to marry an AI-programmed hologram in the form of a hologram which has taken on the similarities of her previous boyfriends. Their unique wedding will take place at the Depot Boijmans Van Beuingen Museum in Rotterdam as part of her performance project, The Hybrid Couple, which explores human-AI relationships. Alicia believes this technology, capable of expressing empathy and companionship, represents the future of love and intimacy. After the wedding, the couple plans to live in a house they're building in Menorca, embracing what she calls "a new generation of love" with AI entities.
To be or not to be, that is the AI question.
Seattle Times
FROM:
It's not every day you hear about zebras roaming free in Washington state. The unexpected appearance of four zebras near Eastbound I-90 by North Bend turned heads and sparked a flurry of activity on social media. As authorities worked to safely corral the wandering zebras, local companies seized the opportunity for some fun marketing. This peculiar situation led to zebras popping up across everyone's social media feeds, showcasing the creative and playful spirit of the brands involved.
MarketingDive
FROM:
Euro News
FROM:
💕 CF
It's not every day you hear about zebras roaming free in Washington state. The unexpected appearance of four zebras near Eastbound I-90 by North Bend turned heads and sparked a flurry of activity on social media. As authorities worked to safely corral the wandering zebras, local companies seized the opportunity for some fun marketing. This peculiar situation led to zebras popping up across everyone's social media feeds, showcasing the creative and playful spirit of the brands involved.
Seattle Times
FROM:
Euro News
FROM: