JUNE 16 /2023
It feels like we've seen every bad instance of a QR code—stuck to parking signs as scams, stickered over a bikini, and in front of a moving train.
But by using AI, designers can now blend art and technology to unlock more creative and innovative ways to display ads and change the face of advertising as we know it.
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
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#IgnitePossibility
QR Codes: For better or worse.
Worst QR Codes of All Time
FROM:
Crystal's Drop:
This is powerful and intriguing as it highlights the impact of certain brands and how their catchy songs, branding, and messaging remain ingrained in people’s minds, even through Alzheimer’s disease. It’s touching to see how these jingles serve as a therapeutic tool, evoking emotions and triggering memories long after the original advertisements aired – and it reinforces the importance of creating meaningful and unforgettable connections with people.
Old jingles are finding a new purpose — they’re providing holistic therapy to Alzheimer’s patients.
Sarina's Drop:
Queue > tab war.
This week among all our client calls and team meetings, someone decided to start a battle on who had the most tabs open. Georg won.
AdAge
FROM:
Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week we are interested in beautiful QR codes, Netflix's agenda behind their pop-up restaurant in LA, and how a jingle can transcend into a form of therapy.
Mike's Drop:
Len's Drop:
Georg's Drop: