JULY 14 /2023
However, it's not a clear-cut case of failure.
There's so much to consider when it comes to lead gen. Metadata sums it up nicely, reminding us that success hinges on nailing the perfect blend of audience targeting, channel, creative and offer. While social media platforms can play a big role in business growth, it's key not to rely solely on them. Look into high intent keyword targeting on Google Search, think ABX, understand intent data, and don't underestimate the potential of review sites and aggregators. It's all about smart channel diversification and understanding the tools at your disposal.
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
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The latest in B2B: Lead gen on Facebook and LinkedIn is a nuanced game.
Metadata.io
FROM:
Georg's Drop:
I’ve never really thought about all the different surfaces that tennis players need to adapt to. It’s an interesting read on all that goes into the practicalness of the sport.
It’s also an interesting allegory on how we need to be adaptive in our work and personal lives. Not everyday is the same surface.
Crystal's Drop:
FROM:
Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week tennis and Coldplay have our attention, and we discuss the latest in lead gen.
It's inspiring to see a band of their magnitude taking responsibility for their environmental impact, reducing CO2 emissions, planting trees for concert-goers, and utilizing renewable energy.
Now I can only hope that Taylor Swift see this so we can design hers.
Coldplay is setting the standard of sustainability in the global music industry.
Mike's Drop:
Variety
FROM:
Reuters
Geeking out over the secrets of Wimbledon's iconic grass.