JULY 14 /2023
With the amount of content we're bombarded with daily, Quiznos' creepy creatures have stuck in so many people's minds. Did they come too soon over two decades ago? Was the creator a time traveler setting up a the ultimate comeback? Quiznos needs a comeback, and I'm going to be keeping a close eye on how these mascots cut through in today's world.
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
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Quiznos is bringing
back Spongemonkeys
Insider
FROM:
Austin's Drop:
ZoomInfo, launched a large-scale ad campaign with help from a creative agency, Colossus, using a B2C approach, focusing on concise storytelling and relatable terms to convey the benefits of their platform. By shifting from a logical to an emotional approach, ZoomInfo aims to resonate with its audience on a more human level and stand out in the competitive B2B market despite being a technical and impersonal service.
Georg's Drop:
FROM:
Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week tennis and Coldplay have our attention, and we discuss the latest in lead gen.
Link Reader offers an adept summarization of digital content, while Competitor PPC Ads provides a window into your rivals' ad dynamics. WebPilot claims to simplify the labyrinth of content creation, and Zapier let's you integrate over 5,000 apps into a single interface. Yet, ChatWithPDF emerged as a game-changer, ushering in AI-powered interactions with PDFs.
While some plugins are transformative forces in the martech and adtech arenas, others still need fine-tuning. The dynamic interplay between AI and digital marketing tools promises an enthralling future.
ChatGPT plugins that are changing the SEO game
(+4 more)
Judy's Drop:
LinkedIn
FROM:
Adweek
ZoomInfo gets personal with B2C simplicity
What's your weird flavor combo?
This week among all our client calls and team meetings, someone decided to start a battle on who had the most tabs open. Georg won.
Austin's Drop:
Crickets + Cheese
Judy's Drop:
Hot Cheetos + Cream Cheese
Mia's Drop:
Fried Chicken + Grape Jelly
Crystal's Drop:
Wendy's Nuggets + Frosty
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