While AI has become a household name, most of the time it doesn't know much about your household. Today much of the current hype is driven by marketing rather than substantial technological advancements that really impact the person. The most transformative impacts of AI will be in not just personalizing our own data but also in tapping into whimsy and discovery. Right now all it's doing is reinforcing our bubbles driving us deeper into our own echo chambers. More times then not it feels like we are at AI's capabilities plateau vs moving towards the endless horizon.
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
Reach out to learn more »
#IgnitePossibility
AI is Dumb.
Yahoo! Finance
FROM:
Despite the popular American footwear brand’s 1 million followers on X, Converse decided to forgo their active presence on the platform almost a year ago and have since taken on Threads as a new priority. The best part? There are no sales plays in sight or formal campaigns being promoted. Instead, the brand has decided to use the platform to simply…converse. Following a conversational and comical voice in its posts, the high (top) performing social team is using its presence to discuss cultural moments and even inviting its audiences to help co-create future Converse designs. Currently at 552K followers on Threads, let’s see what’s next for this social game-changing brand!
FROM:
Mugsy on Youtube
FROM:
Adweek
Goodbye, X.
Love, Converse.
Mugsy Jeans used the classic moment from Pete Weber in a recent commercial that was built to cut through in today's digital space. I like the connection that Mugsy is creating between their brand and internet culture, and providing a moment for Pete to own the phrase. Those familiar with the moment will have an immediate connection, and those who aren't will see the reactions and decide to dig deeper. It shows the brand understands their audience.
Who do you think you are?
I am!
Austin's Drop:
Mike's Drop:
Camille's Drop:
AUGUST 04 /2023
Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week, we're trying to figure out who I am, what the "X" factor is for brands, and is AI dumb?