Some women are turning away from Instagram and TikTok to receive curated recommendations for fashion/general shopping. Instead, they are turning to Facebook groups and Substack newsletters, often following a new type of influencer — former journalists. People seem to be growing tired of the constant stimuli of social recommendations and want something more genuine, true, connected to real people rather than influencer/celebrity type folks. Instead of sponsored content, they want something more basic.
Hotwire has the tools and expertise to be truly curious.
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#IgnitePossibility
The Women’s Magazines of 2023 are in a Facebook Group and Your Inbox
New York Times
FROM:
We’ve all seen and heard about Barbie’s marketing – being dubbed as the marketing campaign of the year. But while many think the team completely blew the budget, it’s interesting to learn about their breadcrumb strategy. A substantial portion of their marketing success wasn’t about extravagant spending, but it was more about how people naturally got into it. A few of their first initial paid efforts generated so much organic buzz, interest and earned media, that it turned the brand into a cultural sensation, bringing together tons of brands like Crocs and Flo from Progressive Insurance that wanted in on the pink!
FROM:
Fear No Truth via LinkedIn
FROM:
Variety
Inside ‘Barbie’s’
Pink Publicity Machine
What too often gets lost in the B2B marketing fog is one fundamental truth: people are still the beating heart of business. And people, whether at work or at play or in bed, are still (mostly) emotional beings who typically respond well to any brand — enterprise or otherwise — that meets this truth head on with the kind of creativity that can move its market, both emotionally and financially.
The Insufferable Tedium of Most B2B Marketing
AUGUST 04 /2023
Welcome to our weekly newsletter where we share and discuss articles and trends that caught our attention and are relevant to our area of expertise. This week, we're trying to figure out who I am, what the "X" factor is for brands, and is AI dumb?
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