This article examines shopping behaviors and highlights the contrast between Gen Z and boomers, in which Gen Z are far more accepting personalized ads and online tracking, while being less concerned about online privacy risks compared to their boomer counterparts. We continue to see TikTok's increasing influence over other social platforms, and how its search functionality is capturing marketshare for product searches which pairs with an expansive influencer community to deliver highly relevant content that drives purchase decision.
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
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#IgnitePossibility
Gen Z: Allow app to track please, tysm.
AdAge
FROM:
According to Audi, the answer is yes. With the use of biometric sensors, they were able to capture Canadian model Coco Rocha's emotions in the form of data as she test drives the vehicle for the first time. The data was mapped into to a system of sand particles in which the colors and movements change based on her reactions. Though beautiful, we're not entirely sure of it's accuracy as it appears to be a sample size of one. If Audi were to push this further, I'd be interesting to capture the emotions of multiple people and see if will generate similar art should their emotions be the same.
FROM:
AdAge
Can AI be used to visualize human emotions?
In our weekly team meeting, the design team shared the exciting features that Adobe has made available in their beta version of Firefly. During this lesson, we realized it takes a bit more creativity to turn a human into an animal using AI, which you can probably see in the versions made by our designers vs. our non-designers below:
Don't worry creatives, AI can't quite replicate your design skills yet.
Crystal's Drop:
Jordan's Drop:
Judy's Drop:
AUGUST 25 /2023
This week, members from our creative, research, planning, and digital team are learning about Adobe Firefly, its regulations, tools, and limitations. We also share a visually interesting campaign from Audi and uncover some more data on what's driving Gen Z purchase decisions.
AUGUST 18 /2023
This week, members from our creative, research, planning, and digital team are learning about Adobe Firefly, it's regulations, tools, and limitations. We also share a visually interesting campaign from Audi and uncover some more data on what's driving Gen Z purchase decisions.
Crystal's Drop:
Don't worry creatives, AI can't quite replicate your design skills yet.
In our weekly team meeting, the design team shared the exciting features that Adobe has made available in their beta version of Firefly. During this lesson, we realized it takes a bit more creativity to turn a human into an animal using AI, which you can probably see in the versions made by our designers vs. our non-designers below:
According to Audi, the answer is yes. With the use of biometric sensors, they were able to capture Canadian model Coco Rocha's emotions in the form of data as she test drives the vehicle for the first time. The data was mapped into to a system of sand particles in which the colors and movements change based on her reactions. Though beautiful, we're not entirely sure of it's accuracy as it appears to be a sample size of one. If Audi were to push this further, I'd be interesting to capture the emotions of multiple people and see if will generate similar art should their emotions be the same.
Can AI be used to visualize human emotions?
Judy's Drop:
Jordan's Drop:
This article examines shopping behaviors and highlights the contrast between Gen Z and boomers, in which Gen Z are far more accepting personalized ads and online tracking, while being less concerned about online privacy risks compared to their boomer counterparts. We continue to see TikTok's increasing influence over other social platforms, and how its search functionality is capturing marketshare for product searches which pairs with an expansive influencer community to deliver highly relevant content that drives purchase decision.
Gen Z: Allow app to track please, tysm.
Hotwire has the tools and expertise to be truly curious. Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
Reach out to learn more »
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