To say I am impressed with this level of digital marketing would be an understatement. Not only did she drive up Google traffic and search for all her upcoming tracks on her re-released 1989 (taylor's version) but she is showing her fans how comitted she is to providing clues and validating our delusions. *prays for a double album with all featured tracks*
Hotwire has the tools and expertise to be truly curious. Let's chat about how we can inject this into your brand and communications strategy.
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#IgnitePossibility
Taylor Swift got the world to solve 33M puzzles... in under a day.
Vulture
FROM:
Their expansive database of words and phrases will elevate your wordplay to a whole new level to help you set a scene, grab attention, and inject some flair into your writing. Transform a word like 'desert' into a rich visual story — The sound of wind whipping through the tumbleweeds, a rattlesnakes rattle, a distant mountain range. It makes your creating writing all the more creative.
FROM:
TextFX
Text FX: A playful muse for wordsmiths
Crystal's Drop:
Georg's Drop:
SEPTEMBER 22 /2023
This week, members from our US creative, digital and strategy teams are exploring a new AI tool, called TextFX. We also are obsessing over Taylor Swift's latest digital marketing stunt, and reacting to AI telling us that we need to calm down.
Michael's Drop:
The model reached an accuracy of 80.2% on a data set of grade-school math problems, as opposed to shocking 34% without any special prompting.
A study found that telling an AI model to "take a deep breath" before giving students questions improved their scores.
ARS Technica
FROM:
![](https://media-s3-us-east-1.ceros.com/hotwirepr/images/2023/07/15/7135c918993c31edc9718627f5995ab6/bree-color.jpeg)