To say I am impressed with this level of digital marketing would be an understatement. Not only did she drive up Google traffic and search for all her upcoming tracks on her re-released 1989 (taylor's version) but she is showing her fans how comitted she is to providing clues and validating our delusions. *prays for a double album with all featured tracks*
Hotwire has the tools and expertise to be truly curious. Let's chat about how we can inject this into your brand and communications strategy.
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Taylor Swift got the world to solve 33M puzzles... in under a day.
Their expansive database of words and phrases will elevate your wordplay to a whole new level to help you set a scene, grab attention, and inject some flair into your writing. Transform a word like 'desert' into a rich visual story — The sound of wind whipping through the tumbleweeds, a rattlesnakes rattle, a distant mountain range. It makes your creating writing all the more creative.
Text FX: A playful muse for wordsmiths
SEPTEMBER 22 /2023
This week, members from our US creative, digital and strategy teams are exploring a new AI tool, called TextFX. We also are obsessing over Taylor Swift's latest digital marketing stunt, and reacting to AI telling us that we need to calm down.
The model reached an accuracy of 80.2% on a data set of grade-school math problems, as opposed to shocking 34% without any special prompting.
A study found that telling an AI model to "take a deep breath" before giving students questions improved their scores.