I'm not the typical hypochondriac when it comes to googling symptoms, but it was insightful to read about why I can feel my heart beat in my ear sometimes. I'd love to pull these health stats into a campaign to compete digital health vs. analog heath (like balancing your electrolites with bananas and sweet potatoes.)
Hotwire has the tools and expertise to be truly curious. Let's chat about how we can inject this into your brand and communications strategy.
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Well + Good
Lush dropped all social media planforms in exchange for a collaboration strategy instead, working with brands like Netflix, Nickelodeon and Paramount. By picking the right partners for cross-category purchasing, the strategy yielded success as it attracted consumers who didn't typically buy Lush products, who also posted on social media for them. Within a year, they had a 30% increase in new customers, 11% in engagement and generated over £15 million in additional sales.
The LUSHy crab bathbomb, is the bathbomb, for you and me.
SEPTEMBER 29 /2023
This week, members from our US creative, digital and strategy teams look into heart beats, fake steakhouses, and why LUSH is ditching social media all together?! Drop in:
Mehran’s Steakhouse had a nearly perfect Google rating and received glowing reviews. But it turned out to be a fake restaurant created as an in-joke. The menu, centered around the theme of the evening "The Bovine Circle of Life," featured mixed green salad, veal meatballs, bruschetta with mozzarella, ribeye with rosemary potatoes. I love this because it touches on the values of whimsy and serendipity that seem more and more elusive each day. But when done right, creates unique and unforgettable experiences.
New York Times