By tapping into the excitement of spooky season, even outside of October, Spirit Halloween has managed to cultivate a fervent fanbase and maintain a consistent buzz throughout the year. Their commitment to listening to their audience and adapting their content quickly showcases their agility as a brand, making them a trusted and beloved name in the Halloween industry.
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
Reach out to learn more »
#IgnitePossibility
Unmasking social media from trusted brand,
Spirit Halloween
AdAge
FROM:
This headline might seem shocking but in reality it shouldn't be. It's been a slow burn that has been quietly growing in the background since our lives went all digital. We are all just 1s and 0s that over time feed into our own personal algorithm. It was inevitable that we would reach a tipping point where our algorithm would be nothing more than an echo chamber of regurgitated things we scroll, like, and share. What's fun about that? Nothing.
Why the internet isn't fun anymore
Crystal's Drop:
Jordan's Drop:
Mike's Drop:
Empathy is cultivated through interactions with people we don’t know well. We have, over the past two decades—slowly and then quickly—“optimized” other people out of our lives.
One app at a time, we’ve greatly reduced our need to casually engage with anyone we don’t know—or even to meaningfully engage with those we do.
What happened to empathy?
The Atlantic
FROM:
FROM:
The New Yorker
Hotwire has the tools and expertise to be truly curious. Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
Reach out to learn more »
SEPT 22 /2023
This week, we discuss the rise and fall of tech startup JUUL, as well as Spirit Halloween's social and how they bring the boos all year round. It's not just daylight savings time we are sad about, we also discuss why the internet just isn't fun anymore.
