Accenture recently published their annual Life Trends report. In it they explain how we’re entering a decade of deconstruction spurred by our desire to challenge norms, rethink traditional life choices and generally question who we are in the world today.
As people are in this state of flux when it comes to determining their path in life, brands will need to think about how this impacts how they reach and, more importantly, relate to their customers. Likely there are new behaviors, new beliefs, or a reconnection with past beliefs and behaviors that could pose opportunities for brands if they approach customers in an authentic way.
Hotwire has the tools and expertise to be truly curious.
Let's chat about how we can inject this into your brand and communications strategy.
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#IgnitePossibility
Feeling lost and found?
Accenture
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Kelsey's Drop:
Judy's Drop:
As a native, it's been tough to see the decline of San Francisco over the last couple of years. Even Dreamforce, one of the biggest conferences held in the city responsible for brining in over 40k visitors, is considering to move away. From excessively high rent, crime, homelessness and office vacancy rates, the city's image has ultimately gone down a negative spiral. To address this, the city is making attempts to rebrand itself through the campaign, "It All Starts Here."
The campaign takes a page from the "I <3 NY" campaign used to revive the city in the 1970s, with the aim to promote SF as a place of innovation and possibility. However, an image change and a catchy slogan feels a bit surface-level and lacks a proper strategy, missing the mark when it comes to addressing deeper issues in the city's political and bureaucratic landscape.
Can San Francisco start over again?
FastCompany
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Hotwire has the tools and expertise to be truly curious. Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
Reach out to learn more »
SEPT 01 /2023
This week, we are discussing how to best use B2B influencers. We also comb through Accenture's latest life trends report and decipher what it means for your brand, and hope for a better future for San Francisco.
Judy's Drop: