The National Retail Federation anticipates a historic surge in holiday shopping this year. Email fraud is increasingly challenging and thus the topic of cybersecurity is crucial. Consumers are often misled by urgent emails offering time-limited deals, often attempting to masquerade themselves as legitimate retailers. Although there has been a partial adoption of DMARC (Domain-based Message Authentication, Reporting & Conformance), a more robust push is expected. Google and Yahoo are planning to mandate companies' participation by February 2024. Hopefully others will follow their example.
Hotwire has the tools and expertise to be truly curious.
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#IgnitePossibility
You better watch out, you better not cry
NPR
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Bree's Drop:
Judy's Drop:
Given the growth of ecommerce over the last few years, the role of retail can no longer serve as a mere transactional space, but instead should be seen as an extension of a brand, providing a holistic brand experience in order to justify a trip to the store. Like Burberry's Shenzen flagship and Glossier's wet bar, people are able to immerse themselves in brand-centric experiences, leading to personal discovery through the imaginative and transformative aspects of shopping.
Hello Retail, please meet me at the experiences
The Drum
FROM:
Hotwire has the tools and expertise to be truly curious. Let's chat about how we can inject this into your brand and communications strategy.
Thanks for reading this week's Drop!
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SEPT 01 /2023
This week, members from our US creative, digital and strategy teams look into authenticity, email scams and retail's experiential needs. Drop in:
Judy's Drop:
DECEMBER 01 /2023
This week, members from our US creative, digital and strategy teams look into authenticity, email scams and retail's experiential needs. Drop in:
Austin's Drop:
Merriam-Webster's word of the year is "authentic." It makes sense with the rise of AI, celebrities telling their own stories, and Elon Musk telling brands to be more "authentic." The word has many definitions, and connects back to the cultural movements we've seen recently—truth seeking, ethnicity and our own original identity. It's a word that's hard to define, and harder to be.
Authentic: Let me spell that out for you
NPR
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