Coverage With Intent: Aligning Wealth, Lifestyle and Risk Tolerance.
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What to Expect in 2026
Risks that once felt rare or exceptional are now part of daily decision-making for affluent households. Markets shift overnight, weather events strain capacity, digital threats multiply and reputations can be challenged in an instant. This steady backdrop doesn’t just affect portfolio values but influences how households should evaluate and manage the risks tied to their assets, properties and lifestyles. For households across the wealth spectrum, the new reality is that protection isn’t simply about buying more policies. It’s about achieving risk readiness — knowing what risks you’re comfortable carrying and how to stay intentional as conditions change.
Property Pressures
Digital and Social Exposures
Risk Appetite
Resilience as Strategy
Property Pressures
Property risk remains the most visible stress point across the U.S. Areas like Florida are beginning to show some relief. Recent reforms have attracted new carriers to the state, and in some cases, rates have fallen by as much as 30%. But that’s an exception. In states like New York, Texas, New Jersey and California, capacity is still constrained, with fewer carriers willing to write high-value homes, especially those with wildfire, flood or coastal exposures. Terms are also far less generous than they were just five years ago: wind and water sublimits are common, wildfire exclusions are standard and deductibles that once stood at $5,000-$25,000 are now starting at $250,000 or more. If in the past a single package policy could cover multiple homes seamlessly, today each property is underwritten on its own, and future coverage may depend on showing what resilience measures have been taken at every location.
Exposures are also shifting from market to lifestyle. Renovations have defined housing design trends recently, with nearly half of U.S. homeowners planning a renovation in 2025 and budgets rising toward six figures in the high-net-worth segment.2 Yet historically only 40% of homeowners update
Coverage Challenges Continue
their insurance after making major changes.3 Undisclosed renovations can trigger unexpected deductibles, reclassification into builder’s risk and denied claims.
These shifts make it more important than ever for affluent individuals to view property protection as a dynamic process rather than a one-time purchase. That means taking proactive steps — from updating coverage after renovations to installing wildfire, water or security protections — and documenting them through appraisals and inspections. Brokers can help households use these measures as leverage, ensuring carriers recognize the investment in resilience when negotiating terms.
Nearly 3 in 4 consumers have had personal information lost or stolen, and in recent years, annual cybercrime complaints have totaled over $12 billion in losses.4 Basic identity theft protection or homeowner policy endorsements are no longer sufficient to cover the impact of today’s financial scams, extortion or crypto losses. High-net-worth household cyber policies should now replicate those of businesses — with forensic investigation, legal support, crisis PR and restitution included as part of the response. Market capacity for these standalone policies is strong.
The risks also extend beyond financial loss. Social media missteps, online harassment and AI-driven deepfakes can escalate into financial and personal fallout within hours. Nearly 28% of consumers have already had a social media account hacked, underscoring how cyber incidents and reputational harm are increasingly intertwined.4
Traditional liability programs aren’t designed for this environment. Umbrella policies may respond in some cases, but they rarely cover the full spectrum of costs: PR services, crisis management, digital forensics or even school relocation when online harassment becomes dangerous. Layered solutions that combine broader liability protection with reputation-specific coverage can close these gaps and provide the proactive safeguards today’s households need.
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A Growing Protection Gap
Digital
and Social Exposures
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In a market where volatility is the baseline, defining one’s risk appetite and how much financial exposure they are willing to take on has become the foundation of every other risk decision in 2026.
Property Considerations: Higher deductibles are becoming the norm, while package policies that once bundled protections seamlessly now carry more carve-outs and restrictions. Water-damage limits, wildfire exclusions and wind-driven rain provisions can all leave households unexpectedly exposed unless resilience measures are in place.
Cyber Considerations: Homeowner policy add-ons for cyber coverage often don’t respond when a household faces a six-figure wire transfer scam, a crypto theft or a deepfake impersonation. A standalone family policy — modeled on business coverage with forensic investigation and legal support — represents a deliberate choice to transfer that risk instead of retaining it.
Reputational and Social Considerations: The more visible the household, the greater the chance of reputational harm if a post, harassment campaign or AI-generated attack spirals out
of control. While umbrella liability coverage is an essential baseline, cyber and reputational-specific policies can add the crossover protection needed to cover PR, crisis management and relocation costs.
Clarifying risk appetite sets the foundation — but it only matters if it informs the next steps. In 2026, the priority is ensuring deductibles, limits and specialty policies reflect not just exposures, but what the household is truly willing to carry on its own.
Defining and Acting With Intentionality
Risk Appetite
Instead of taking on more risk to lower costs, affluent families can choose to invest in risk readiness — the steps that demonstrate preparedness to insurers and reduce the likelihood of a loss. Over time, this readiness translates into greater resilience, giving households both stronger protection and more leverage at policy renewal. For example, homes with defensible space and ember-resistant construction are more attractive to carriers and less likely to face wildfire exclusions, and families that adopt monitoring and device audits are positioned for broader cyber coverage.
Risk assessments are the foundation for moving up in risk readiness. Insurers are tightening underwriting and using new tools like aerial imaging and wildfire scoring to scrutinize properties, and households that match that rigor with frequent, comprehensive reviews are better positioned for favorable terms. Many professional advisors are already increasing the frequency and rigor of reviews. Family offices have doubled their use of annual assessments, and more trust and estate attorneys are now building quarterly or even monthly evaluations into their client programs.
Over 70% of HNW respondents conduct periodic risk reviews, yet only 55% are satisfied with their effectiveness, suggesting that many households remain in the early or developing stages of risk readiness.
Readiness only delivers resilience when it is documented and communicated. Brokers and advisors play a critical role by prioritizing investments, ensuring coverage limits reflect appetite and presenting preventative steps to underwriters. It’s not just about installing a water sensor or trimming trees near a home but turning those actions into proof points that carriers can underwrite against. In this way, risk readiness becomes market leverage, and resilience is the reward.
Turning Prevention Into Leverage
Resilience as Strategy
For high-net-worth households, protecting wealth in 2026 requires more than securing a policy at renewal. It means advancing risk readiness step by step — connecting appetite, assessments and resilience into a proactive strategy that reduces exposures and strengthens negotiating power.
Moving Your Family Forward
Annual assessments are no longer sufficient on their own. Major life changes — a renovation, valuable acquisition or new teen driver — should trigger immediate reassessment. Today’s reviews go beyond property to capture lifestyle, travel, household staff and digital footprints. Independent third parties add credibility and ensure findings carry weight with underwriters.
Make risk reviews routine
Preventive steps are increasingly prerequisites for coverage. Wildfire defensible space, roof reinforcements, impact-rated windows and smart water sensors help reduce physical exposures, while cyber hygiene, monitoring systems and family training address digital risk. Documenting these measures shows insurers that households are lowering loss potential.
Prioritize resilience measures
A clear risk appetite only matters if it informs policy structure. Deductibles, limits and specialty programs should reflect what the household is prepared to retain, mitigate or transfer. Umbrella liability limits should align with net worth, and cyber or reputation-specific programs should be added where exposures are significant.
Match coverage to appetite
Advisors serve as more than transaction managers. Brokers and risk specialists help families prioritize which resilience investments matter most, document them and present them to underwriters. Their role ensures household strategies translate into market leverage and stronger protection.
Leverage advisors strategically
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Coverage Challenges Continue
A Growing Protection Gap
Defining and Acting With Intentionality
Turning Prevention Into Leverage
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3. American Property Casualty Insurance Association “Majority of Insured Homeowners at Risk of Being Underinsured Amid High Inflation & Increased Building Costs,” 2022.
4. Insurance Information Institute “Addressing the Personal Cyber Protection Gap,” 2025.
1. HUB surveyed 200 high-net-worth individuals and their advisors on issues relating to risk tolerance, property and investment insurance coverage.
2. Houzz “2024 U.S. Houzz & Home Study: Renovation Trends,” March 27, 2024.
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of HNW respondents in the U.S. have struggled to secure adequate property insurance for their homes1
77%
$1-5M Net Worth: Households in this range are increasingly looking to balance cost and coverage. Access to stable insurance markets and loss-prevention strategies can help preserve favorable terms.
$5-30M Net Worth: This segment often feels market fluctuations more acutely. As premiums rise and capacity tightens, a deliberate risk management approach becomes their strategic advantage. Demonstrating resilience —through wildfire mitigation, water detection or robust cyber practices, for example — can reduce exposure and help maintain leverage with carriers.
$30M+ Net Worth: For ultra-wealthy households, complexity is the defining challenge. Multiple residences, specialized assets and diverse portfolios require programs that are both comprehensive and coordinated. The focus is on aligning coverage with lifestyle and risk profile and finding the right balance between protection and cost efficiency.
Personalized Priorities: Tailoring Protection in 2026
Umbrella liability remains one of the most underused layers in wealth protection. It’s relatively inexpensive compared to the limits it provides, yet many households don’t carry enough coverage to match their wealth.
53% of HNW respondents feel they have adequate liability coverage, yet a significant number do not have enough umbrella liability to cover their net worth.
Check the limits. Umbrella coverage should reflect the actual level of liability exposure a household is carrying, not just a round number that feels sufficient. Rising verdicts and settlements have increased both the potential severity of losses and the cost of higher-limit coverage. While capacity at the upper limits has tightened due to nuclear verdicts, well-structured programs and proactive risk management can help maintain access to needed protection.
Liability exposures today extend beyond auto and home to include social media, reputational incidents and next-gen family activities. Working with a broker can determine the right level of coverage and identify when additional layers, like cyber or reputation-specific programs, should be added.
How Big is Your Umbrella?
Only 25% of HNW respondents are still willing to assume more risk to save on premiums, a decrease from 39% in 2023
Engage third-party expertise. Independent reviews uncover blind spots and carry weight with underwriters.
Begin with discovery. Capture the full household picture: properties, valuables, travel, lifestyles and staff.
Review annually at minimum. Property values and liability exposures change quickly; annual updates are the baseline.
Reassess at trigger events. Renovations, acquisitions or new drivers demand immediate reassessment.
Include digital exposures. Online accounts and family social media activity now create real financial and reputational risk.
5 Best Practices for Risk Assessments
Case Study
Local competition meant a 25-bed, 220-employee critical access hospital had trouble attracting and retaining top talent. Working with HUB, the hospital formed an employee value proposition (EVP) that gave existing and potential employees compelling reasons to work at the hospital — while delivering a benefits package that lowered costs and put the hospital on a competitive footing with larger institutions.
of organizations saying staffing shortages are affecting their ability to operate.
65%
Personalized Priorities: Tailoring Protection in 2026
$1-5M Net Worth: Households in this range are increasingly looking to balance cost and coverage. Access to stable insurance markets and loss-prevention strategies can help preserve favorable terms.
$5-30M Net Worth: This segment often feels market fluctuations more acutely. As premiums rise and capacity tightens, a deliberate risk management approach becomes their strategic advantage. Demonstrating resilience —through wildfire mitigation, water detection or robust cyber practices, for example — can reduce exposure and help maintain leverage with carriers.
$30M+ Net Worth: For ultra-wealthy households, complexity is the defining challenge. Multiple residences, specialized assets and diverse portfolios require programs that are both comprehensive and coordinated. The focus is on aligning coverage with lifestyle and risk profile and finding the right balance between protection and cost efficiency.
Profitability
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How Big is Your Umbrella?
Umbrella liability remains one of the most underused layers in wealth protection. It’s relatively inexpensive compared to the limits it provides, yet many households don’t carry enough coverage to match their wealth.
53% of HNW respondents feel they have adequate liability coverage, yet a significant number do not have enough umbrella liability to cover their net worth.
Check the limits. Umbrella coverage should reflect the actual level of liability exposure a household is carrying, not just a round number that feels sufficient. Rising verdicts and settlements have increased both the potential severity of losses and the cost of higher-limit coverage. While capacity at the upper limits has tightened due to nuclear verdicts, well-structured programs and proactive risk management can help maintain access to needed protection.
Liability exposures today extend beyond auto and home to include social media, reputational incidents and next-gen family activities. Working with a broker can determine the right level of coverage and identify when additional layers, like cyber or reputation-specific programs, should be added.
How Big is Your Umbrella?
Umbrella liability remains one of the most underused layers in wealth protection. It’s relatively inexpensive compared to the limits it provides, yet many households don’t carry enough coverage to match their wealth.
53% of HNW respondents feel they have adequate liability coverage, yet a significant number do not have enough umbrella liability to cover their net worth.
Check the limits. Umbrella coverage should reflect the actual level of liability exposure a household is carrying, not just a round number that feels sufficient. Rising verdicts and settlements have increased both the potential severity of losses and the cost of higher-limit coverage. While capacity at the upper limits has tightened due to nuclear verdicts, well-structured programs and proactive risk management can help maintain access to needed protection.
Liability exposures today extend beyond auto and home to include social media, reputational incidents and next-gen family activities. Working with a broker can determine the right level of coverage and identify when additional layers, like cyber or reputation-specific programs, should be added.