Healthcare executive market research
Leaders innovate to tackle top challenges
Tasked with improving care outcomes
and alleviating cost pressures with
limited resources, healthcare executives
are identifying innovative methods for evolving existing business models and creating a more digitally focused and consumer-centric future.
300
U.S. healthcare executives
across 5 functions
• Strategy and innovation
Explore the insights below ↓
Digital advancements top of mind
Top 10 healthcare trends
Digital and technology trends continue to rise compared to previous research, confirming leaders’ belief that navigating healthcare’s future lies in successful digital transformation. Leaders also indicate an increased focus on care access and virtual care delivery as consumer preferences evolve.
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Leaders grapple with interconnected challenges
Top 10 healthcare challenges
Healthcare executives report a wide and even focus on challenges, indicating a clear view of the relationship between care, cost, performance, and growth. Data-informed decision-making takes the top spot as leaders aim to harness the power of analytics to resolve complexities across business, clinical, and people areas.
Investing in data structures for better decision-making
Supply chain transformation
Cost reduction/optimization
Regulatory compliance
Redefining portfolio/changing healthcare business model
Finding the right mix of inpatient and outpatient services
Workforce shortages
Managing health system capacity
Addressing consumer experience
Operational efficiency using advanced analytics (AI/ML)
+47%
+23%
-28%
N/A
-27%
-4%
-8%
-18%
0%
0%
Financial pressures and cost-saving measures
Leaders take comprehensive approach to address financial pressures
To better understand industrywide revenue and cost challenges, healthcare leaders
rank the key financial pressures their organizations face.
In response to widespread financial pressures, leaders are balancing a combination of core
and transformational cost-saving measures to improve financial health and fund growth priorities.
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1. Pricing optimization
1. Supply chain and vendor costs
Top cost-saving measures this year
Supply chain cost reductions
38%
Increasing interoperability & system optimization
36%
Redefining portfolio
35%
Workforce cost reductions
31%
Reconfiguring economic model
30%
Top investments and growth priorities
Technology, employees, and
consumers key investment priorities
Where leaders are investing
How leaders rank growth priorities
How leaders are implementing AI
3 ways healthcare leaders are driving change
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WHO WE SURVEYED
Top trends
= change from previous research
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Current top challenges
Change from previous research
Revenue pressures
Cost/expense pressures
This year, investment areas and growth priorities go hand-in-hand as leaders aim to enhance the employee and consumer experience, modernize operations, and strategically deploy technology to inform growth initiatives.
77%
are investing in intelligent automation for care delivery
70%
are prioritizing AI tools and RPA as a strategic growth priority
29%
plan to
adopt AI tools and RPA to save costs
23%
are automating revenue
cycles to confront challenges
Diagnostic and generative artificial intelligence (AI) emerges as a new trend expected to impact organizations in the next three to five years. Leaders cite several areas where they’re implementing or plan to implement more traditional
forms of AI and automation:
With widespread trends and challenges influencing healthcare, how will organizations adapt? Leaders identify three key actions they’re implementing today.
Evolve care to become more consumer-centric
01
Re-evaluate portfolios to grow revenue
02
Redesign how work gets done
03
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*Bold = new trend
Redesigning portfolio remains a key strategic growth priority and cost-saving measure. A quarter of leaders also cite difficulties finding the right mix of inpatient and outpatient services.
Strategic partnerships 39%
Population health strategies 37%
Advanced technology adoption 36%
Regulatory compliance changes 34%
Integrated and value-based
care models 34%
Healthcare organizations are prioritizing culture-focused initiatives.
Consumer engagement and retention ranks as the top growth priority this year, with leaders championing strategies including care access transformation, virtual care delivery, and improving the consumer experience.
Work redesign emerges as a new trend this year, and culture-focused initiatives are a top priority.