PUREBOOST | EPISODE #1
To showcase the latest release from adidas PUREBOOST, New York DJ, The Yellow R Kel, hits the streets in the GLOW IN THE DARK limited edition. Form and function blend with a nocturnal lifestyle to offer a totally new perspective on the modern city run.
Absorbing surrounding light, the GLOW IN THE DARK colorway is the perfect asset for night time runs, darts of light sprinting through the sleeping metropolis.
From the hum of the streetlights to blaring sirens of passing cars, the sound of the city that never sleeps forms the backing track of The Yellow R Kel's run and serves to inspire his energetic DJ sets.
Check out the full PUREBOOST range on the adidas Running web store.
SHOP PUREBOOST
Director: Tim Elledge Director of Photography: Michael Faller Music Composition: Ase Manual and Byrell The Great Photographer: Michael Kusumadjaja
NEXT UP //
