adidas UltraBoost Week
Celebrating the technology that changed the performance running and streetwear games, adidas launches BOOST Week. From December 1 through December 7, the brand will release new colorways and relaunch UltraBoost classics, with new drops taking place each day.
Check out the drops by using the navigation panel on the left, and visit the adidas BOOST Week page to learn more.
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The first-ever UltraBoost colorway, represents the time in which adidas drastically shifted the landscape around sneaker culture.
The UltraBoost quickly became the knitted shoe of choice. Here, a black Primeknit upper and white UltraBoost midsole are highlighted by the two contrasting shades, then slightly muted by the not-so-subtle purple heel counter. What makes this remake any different at all, is the simple upgrade to a Continental Rubber outsole, a feature many fans wished the first model had.
The Original
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With the preferred Primeknit construction still intact, the mixing of colorful yarns into its previous tonal uppers took the sleek runner to new stylistic heights.
This “Gig’em” rendition offers a speckled maroon and white colorway with a tonal white midsole and outsole combo that nods to Texas A&M. Dropping alongside Gig’em is also “The U” colorway which references collegiate rival University of Miami.
Gig'em
Black on black on black — a fan favorite color combination returns to the latest UltraBoost iteration, the 4.0.
As the name would suggest, this UltraBoost’s entire silhouette is murdered out, enveloping the Primeknit upper, striped cage, inner lining, heel counter and branding. All of this sits atop a black BOOST sole, completing the tonal look.
4.0 Triple Black
Enveloped in a coral-hued knit upper with tonal complements brought to the cage, laces and heel cup, the “Ash Pearl” UltraBoost rivals its counterparts with a fully-tonal upper.
The only contrasting elements include a white midsole and black outsole, both are standard to the model. Lastly, despite being a women’s exclusive, the build is exactly the same.
Ash Pearl / Women's
Maintaining the model’s attention to comfort, performance and style, this UltraBoost balances a simple white and red colorway with an exuberantly multicolored, marble-like outsole.
“Active Red” is added to the ubiquitous Three Stripes cage unit to starkly offset the upper’s “Cloud White” base, while the “ultraboost” stamp on the heel counter receives a coloration of black. Lastly, Continental Rubber is applied to the aforementioned outsole, providing optimal traction for an everyday wear.
4.0 Laser Red
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Engineered in a stretchy and breathable knit upper, the women’s UltraBoost helps you keep cool during your running session.
The Laser Red offers speckled shades of red and white that takes polka dots to the next level.The stipple printed knit is broken up by the way of the all-red counter and ivory cage.
Laser Red / Women's
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