Bed Head - Bailey Baum

The indie-pop sensation amplifies her colorful persona using Bed Head Styling.

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Through employing raw and riveting lyricism that reveals the intimate realities of love and heartbreak, Bailey Baum has cultivated a surrealist dreamscape encapsulated by her mesmerizing music.

Watch “Over it”

The indie-pop sensation captures heartbreak through a surreal dreamscape.

In your music videos and on your Instagram page, it’s easy to see how much you enjoy expressing yourself through your sense of style and fresh take on beauty. When it comes to starring in your music videos or performing on-stage how do you harness beauty as a mode of expression?

I love using glam as a creative outlet along with my music. I think making music videos and using my social media helps me create a world around each song. I love bold, colorful looks with both my makeup and outfits, and I’m always able to use those looks to help set the tone and tell the story of each song in my videos, posts, and on stage.

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Walk me through each of the steps and ways you created your signature hairstyle using the Bed Head Styling Rock N’ Waver Tapered Styling Wand.

For my favorite wavy hair look, I’ll go through and wrap each piece of my hair around the wand and let it fall — spraying each section of my head with a bit of hair spray before I move on to curl the next section. The key part for me is making sure to curl each piece of hair in different directions. Once I’m finished using the wand, I’ll spray my whole head with a bit more hairspray. Then, I brush the curls out and I’m left with an effortless loose curl or wavy look which is definitely my go-to for amping up any look without spending hours on my hair. It’s super easy and the wand actually makes it fun to do my hair.

What are your signature beauty and hairstyle looks you tend to gravitate towards that embody your personality and persona as a musician?

I typically keep my hair short and dark. One of my best friends is a hairstylist so I’ll get [my hair] cut by her every month just to keep it looking fresh. To counterbalance my hair, I typically like to do fun and bright makeup looks that pop against the darkness of my hair. Since my haircut is so bold, it’s fun to make things more playful with my makeup and outfits. My favorite hair looks are definitely space buns when I’m really trying to make a statement or wavy hair when I’m going more lowkey, but still want to spice things up. It can be tough to find the right tools to [style my hair] with. I usually have to attempt it with a special technique like using a straightener but the Bed Head Styling Rock N’ Waver Tapered Styling Wand makes it so much easier and I’ve been loving using it to create my hair looks. Every look I do expresses my current mood and my personality through the fun I have doing them and the creativity that I get to employ when creating each look.

I would say it is unapologetic lyrically because I'm a storyteller. It's indie pop, indie rock pop and I have a lot of different influences. But, the key thing for me as an artist and as a human, is that I really love to tell a story. Every single song is something that’s actually happened, and I’ve lived through. I don’t put out songs that I have no connection with at all. My last single “Josie” is about some real sh*t that I went through, and for the lyrics I needed it to be raw and honest. It gets me in trouble sometimes. I can’t even be like “take it with a pinch of salt” because people who know me know that [it’s true]. Sonically, [my music] is changing with time. I have a new EP coming out in August that I just finished and I’m so excited for that to come out.

On that same note, have you ever written songs and refrained from releasing them because you weren’t sure you wanted to share them with the world?

What new music are you currently working on and how does it differ from Over It?

I have doubted myself countless times. I think the thing that has always kept me going— was never directly myself per se — but more so my belief that the universe has my hopes and dreams in it’s best interest as strange as that is to say. But basically every time I’ve ever doubted myself a stranger might reach out and tell me how much they relate to or love my music or I’ll even have a random opportunity fall into my lap that always reminds me that I’m right where I need to be. I believe the highs and lows are what make following your dreams so much more worth it in the end. I always knew giving up wasn’t going to be an option for me in my career in following my dreams, and the universe always has crazy, mysterious ways of reassuring me of exactly that.

In the pursuit of your career in music, how did you stay motivated and keep your eye on the prize? Were there ever any moments where you doubted yourself or your dreams?

Behind the Scenes

Get an inside-look at how the singer-songwriter gets ready using Bed Head Styling’s Rock N’ Waver Tapered Styling Wand.

LIZA

THUY

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Fusing indie-pop melodies with soulful vocals, the rising musician has been steadily captivating audiences with her stirring singles and magnetic presence that transforms heart-wrenching love stories into bubbly breakup ballads. By creating an otherworldly dimension with her music, the Dallas-native’s discerning sound resonates with twenty-somethings in search of solace amidst the whirlwinds that come with day-to-day life.

After moving to Los Angeles at the age of 18 to pursue a career in music, the enchanting songstress worked diligently on expanding upon her musical practice and channeling her raw, visceral emotions that led her to release palpable songs that mirrored her personal experiences. In the summer of 2021, she released her debut EP Over It which is composed of five soulful tracks that touch upon overcoming heartache interwoven with messages of strength and empowerment that provide listeners with life lessons the singer-songwriter has learned along the way. To coincide with the effervescent rhythmic sounds and heartfelt lyrics, Bailey devised entrancing music videos that embody her artistic identity and act as a mode of expression that visually narrates the deeper meaning behind each song. Never one to limit her creativity, Bailey channels her self-expression through the use of bold, vibrant colors that take shape in the form of statement-making styles and playful beauty looks that encapsulate her indie-pop persona.

I created 3 different looks using the Bed Head Styling Rock N’ Waver Tapered Styling Wand. I wanted to showcase my go-to simple look which is loose wavy curls. The second look I added some cute little front braids to frame my face. The last look is my favorite look where I wrapped the top of my hair into two space buns and left the bottom half of my hair down in loose curls. Beauty is so subjective, so embracing it for me just means doing what makes me feel my absolute best with each look. These looks help me express my creativity and allow me to have fun with my hair, and to me beauty is all about having fun and being creative, and confident.

How is the hairstyle you created a reflection of how you embrace beauty in its utmost form?

In addition to your music, your fan base admires your unique take on beauty like your classic bob haircut. What inspired you to make this haircut your signature style and how does the Bed Head Styling Rock N’ Waver Tapered Styling Wand emphasize and add a dose of oomph to your look?

I actually ruined my hair a few years ago trying to go back to blonde, which not many people know is actually my natural hair color. After my hair was destroyed, I was basically forced to cut it all off and each time I went back for a trim I just kept wanting to go shorter and shorter. My friend, Hayley Heckmann, who is my go-to hairstylist actually talked me into doing the blunt bob look after a while of endless shorter trims, so I really owe it to her for convincing me to do it. My hair is naturally very straight so using the Bed Head Styling [Rock N’ Waver Tapered Styling] Wand helps me create the perfect waves and loose curls for my hair, and it’s super simple to use which I love. It’s also super colorful and bright which makes the process of doing my hair fun.

My hair is naturally very straight so using the Bed Head Styling [Rock N’ Waver Tapered Styling] Wand helps me create the perfect waves and loose curls for my hair,

When approaching the task of songwriting, what are some topics that come naturally to you? And, what are some ways you incorporate personal experiences into your music?

I’m always talking about relationships or a sense of longing for love. I’m a very emotional person and feel things really deeply basically at all times. I notice myself mainly writing about really really personal experiences which is scary to be so honest and real with the world. The idea of certain people knowing songs are about them is so daunting. Despite that fear, it’s only ever felt right to me to bare all my feelings with my music because writing and creating these songs is such a therapeutic outlet for me. I get inspiration by experiencing things and living my life. For me, my music has never been about abstract concepts or ideas or anything — just very blunt emotions I feel from the things I do in my life.

You released your debut EP Over It this summer and it delves into overcoming heartbreak. Was being able to sing about heartbreak therapeutic or were there moments throughout the creative process that felt like a painful reminder?

It was extremely therapeutic. I feel like writing each song is sort of my way of moving on. While creating, I focus on every emotion so deeply that typically by the time it comes out I’ve moved on. In the rawness of it all, when I’m first writing down the idea or making voice notes on my phone it’s certainly a reminder of the emotional turmoil I’ve been through. But, once that’s out of my head and I start the process of turning those ideas and feelings into music, I can simultaneously begin the process of healing.

A curated playlist filled with the sounds and musical stylings of influential artists beloved by Bailey Baum.

Daydreaming

After releasing Over It, I’ve been taking time just focusing on myself and all my feelings. I think of this time as sort of an experiment for my next project by allowing myself to just experience new emotions and understand where I’m at currently, and the direction I want to go for my new music. I’m living life and basically storing up all these feelings and experiences so that I can start writing again with a fresh perspective. I think it’s important to take breaks and allow your mind to wander into new things. I’m just starting to write again and have been focusing on learning the piano, and taking care of my voice. I’m looking to start doing live shows again and just voice memo-ing my way through each day whenever an idea sparks.

How involved are you in your music video concepts, and how do you connect your lyrics to the creation of your music videos, for example, with Over It?

Oh I’m incredibly involved in absolutely every aspect of my music videos. I love the creative process after recording a song and getting to start making decisions about what kind of world I want to build around it. With every video I've made so far I have styled myself and have been very involved with creating moodboards, picking out backdrops, locations, makeup and hair looks — everything. I allow the lyrics and the tone of the song to guide me into the vibe of each video and make sure that every single aspect amplifies the meaning of each song. I tend to put more focus on the overall meaning and the feelings I felt when writing the song in each video as opposed to the actual lyrics. I always want to convey my feelings and just allow my audience to interpret the lyrics however they choose based on how they are feeling when they listen to it.

I think my sound is always developing. It grows and changes as I do as a person. I try to be as real as possible with everything, so that certainly plays a role in representing my personality through my music. I would say my personality is super emotional, honest, loving and fun or upbeat, but also very chill, and sometimes somber which definitely translates directly into my songs. I just allow my personal growth to guide my musical sound and see where that takes me. My musical taste has such an influence on the style of how I sing and the melodies I make in the process. I love Lana Del Rey, Kacey Musgraves, The Beatles and The Neighborhood, and I grew up listening to Christina Perri, Ashlee Simpson and Miley Cyrus — so a lot of who I am today as an artist is just a combination of all of those influences shaped by my own personality, and experiences I’ve had throughout my life.

How were you able to develop your sound and have it represent your personality and your own musical tastes accurately?

You moved to LA from Dallas at just 18-years-old, how do you think that move helped shape you into the person you are today?

Moving to Los Angeles was one of the most monumental decisions I’ve ever made for myself. Taking a leap at such a young age, which was directly fueled by my dream of being an artist, was terrifying but honestly it felt so right for me. I followed my gut and made the decision when so many of the people around me told me I was crazy and I was making a big mistake. I am endlessly grateful for the support of my family, for believing in me and pushing me to follow my dreams. I think learning to live somewhere completely new and not knowing anyone helped me grow so much. I had no idea what I was doing but I knew giving up wasn’t an option. I’m six years into living in LA now and I couldn’t be more thankful to my younger-self for taking that opportunity and never giving up.

I think learning to live somewhere completely new and not knowing anyone helped me grow so much.

BAILEY

THUY