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Original Staple
About
A jewel in Birkenstock’s crown, the Boston stands as one of the brand’s most popular silhouettes. Transcending decades of trends, the closed-toe model serves as a classic icon with an unmatched footbed experience and versatility embedded throughout. It’s no wonder why the suede release was responsible for propelling clogs to the top of everyone’s minds. This season, Birkenstock honors the clog in its most timeless make-up: suede. Featured in a dedicated campaign, the visuals showcase how the iteration lends a canvas for creatives, allowing expression to flow while keeping style and function unchanged.
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SEE THE COLLECTION
This hub contains folders from Birkenstock® past and present campaiGNs. flick through the pages and discover more.
See the Collection
Corduroy
Tech Pack
Shinjuku
Suede
Birkenstock
Boston
Tokio
Defying the typical characteristics of standard suedes, Birkenstock’s napped-finish leather boasts a dual quality of being durable yet soft. Wrapping across the Boston’s closed-toe upper and lateral sides of the cork footbed, it complements the staple silhouette to provide unmatched adaptability that functions with any personal style or seasonal change.
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Model Name
Shop BOSTON
MODEL NAME
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Refined Function
Defined by its functional ankle strap, the Birkenstock Tokio poses a design that gives clogs an alternative edge. Released in 1987 for on-the-go professionals, it offers a practical take on the Boston with its variety of components. From long days on foot to extended hikes, whatever lies in the shoe’s path proves to be no match for its reliable functionality. In a new campaign for its suede pack, the brand hones in on active lifestyles today, showing how modern communities are embarking on new adventures with the firm footing of the silhouette.
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Subverting from the polished leather makeup that the Tokio is commonly found in, the latest suede drop transforms the silhouette with newfound texture and refined style. The napped-finish leather can be seen on the upper and is secured with a nubuck leather strap and brushed silver buckle. At the base remains the signature Birkenstock cork footbed as well as the EVA outsole for enduring comfort. In the new pack, the brand serves up three muted colorways: “Faded Purple,” “Taupe,” and “Black.”
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Natural Tech
Continuing its city-themed naming convention, Birkenstock takes to the streets of Tokyo to present its latest silhouette. Embracing Natural Tech: an evolution of Birkenstock’s forward-thinking footwear technology, the model is inspired by technical garments and design. Providing an elevated take on the archetypal sandal, the brand delves into the extensive research made into orthopedic footwear design to merge functionality with trend-focused sensibilities.
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ABOUT
A jewel in Birkenstock’s crown, the Boston stands as the brand’s most popular silhouette. Transcending decades of trends, the closed-toe model serves as a classic icon with comfort and versatility embedded throughout. It’s no wonder why the suede release was responsible for propelling clogs into the mainstream market. This season, Birkenstock honors the clog in its most timeless make-up: suede. Featured in a dedicated campaign, the visuals showcase how the iteration lends a canvas for creatives, allowing expression to flow while keeping style intact.
Shinjuku — a district within Japan’s capital city — is this model’s inspiration. Drawing from the beauty of how nature and the city live harmoniously throughout the country’s vast landscapes, Birkenstock taps into this unique synergy to reimagine a classic design that blends comfort and style. Arriving in three tonal colorways, the silhouette boasts a textured leather upper, an original cork-latex footbed, two over-foot straps as well as a heel strap to keep your foot secure, the innovative PU-direct injected outsole rounds off the design for added comfort and shock absorbency.
Shop Shinjuku
For Spring/Summer 2024, Birkenstock releases a new three-part pack that brings its popular suede material back into the spotlight. Originally launched in the 1960s as a softer, more textured alternative to its signature polished leather, the tumbled fabric has since grown to be a mainstay of the brand alongside its trademark cork footbed. Its reintroduction this season sees the brand honoring the fabric’s ingrained qualities whilst visualizing how it can be reworked to suit modern trends.
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Zürich
Arizona
At the center of the new release lands Birkenstock’s 1964-born Zürich sandal. The wrap-around silhouette comes upholstered in swathes of suede that stretches from the underlayer to the overlapping double straps, and to further emphasize the look, the material is paired with buckles in matching tones. Coming off its recent technical makeover which brought a futuristic look to the model, the latest suede iteration provides a contrastingly pared-back and timeless style.
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ZÜRICH
In the last few years, the suede Boston clog has proven to be a popular choice amongst footwear aficionados. With its close-toed silhouette, the model embodies Birkenstock’s subtle yet bold design language to offer a versatile, “second-skin” footwear choice for all year round. The latest release adds to the brand’s much-loved catalog of suede Boston models with its color-coordinated outsole, continuing to highlight the fabric’s textural qualities.
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Similar to the form-fitting Zürich, the new Arizona arrives as a toned-down version of its past redesigns. Offering an alternative from the enlarged buckled, platformed sole, and an assortment of other bold iterations, the classic silhouette incorporates this season’s suede in muted hues across its distinctive two-strap upper as well as matching components throughout. Despite the fabric’s hard wearing qualities, the new edition is lightweight and comfortable, making it the perfect match to summer rotations.
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First introduced in 1964, the Birkenstock Zürich stood out against sandals of the era with its minimalist design and built-in footbed attributing to a unique unfussy slip-on wear. Today, the latest technical makeover ushers a new chapter in the silhouette’s dynamic legacy. Adopting new materials and statement components, the Zürich is a model of utility equipped for unending possibilities.
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Taking notes from the 2022 Ader Error collaboration, of which the Korean brand revamped four Birkenstock models, the new arrival sees the brand apply the same blueprint to the form-fitting Zürich. The most noticeable addition is the adjustable double buckle feature on top of the fine grained suede where the new fastening defines its new functional look as well as providing an adaptable fit. At its base, the brand maintains the cork-latex footbed – an enduring innovation that continues to provide comfort to wearers walking “naturally into the future.” Discover the Zürich Tech pack in “Black,” “Antique White,” and “Elemental Blue” in the latest campaign now.
Developed in northern England, corduroy is often heralded as the “Manchester Cloth.” A rugged-yet-durable cotton, it was once the fabric of the metropolitan city where workers crafted swathes of the inexpensive material for the masses. In its latest release, Birkenstock brings corduroy into a new realm, reimagining the ribbed texture by embossing its signature suede leather in a cord-like style. From the Boston to the Naples, the technique looks to elevate its footwear icons whilst staying true to the material’s workwear heritage.
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Naples
Kyoto
Bend
Over the past few years, this classic Birkenstock clog has been propelled into streetwear stardom, finding a place in numerous wardrobes with its all-round functional design. Pairing a closed toe upper with a slip-on back, it provides the perfect combination of practicality and style. In the latest collection, this simple form canvases the new corduroy-inspired suede across its entirety. A soft leather strap ties the new material together with a silver buckle. From the sole to the upper, the clog comes dressed in a variety of bold colorways including Sienna Red and Purple Fog.
As the originator of the socks and sandals trend, Birkenstock’s Arizona is one model in the brand’s library that constantly births new styles in fashion. Similar to the Boston, it features slip-on functionality, securing the foot with two chunky straps. The latest adaptation finds the embossed suede upon the straps that is melded together with its signature cork sole to create a balanced look. Despite corduroy being often associated with durable winter garments, the new edition proves it can also be taken into summer through the brand’s most loved sandal silhouette.
Making its debut this year, the Naples showcases a new take on Birkenstock’s Buckley shoe. Combining its exposed toe box stitching with an integrated strap as well as other new elements, this silhouette revives the iconic model with details that are reminiscent of the old-fashioned moccasin slipper, the heritage-inspired corduroy make-up feels like a natural fit for the Naples. On the respective iteration, the embossed material features on the central panel with soft suede on the lateral sides and the focal strap. Not only enhancing its existing features, the transformation gives the model a more luxury feel.
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Similar to the Naples, the Kyoto sandal draws inspiration from another one of Birkenstock’s classic shoes: the Zürich. Featuring a wrap-around upper that is tied together with a single strap, it brings a contemporary spin to its sandal construction. Keeping the sleek and understated look of the model, the new corduroy-inspired iteration places the ridged texture on the bottom layer of the upper while the top strap adopts a soft suede, decorated with an embossed brand logo.
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Amongst Birkenstock’s growing range of sneakers, the Bend Low comes out top in versatility and practicality. With a rounded toe box, slim midsole and minimal detailing, the pared-back design is perhaps one of the easiest models to style, making it perfect for everyday wear. Considering these defining features, the corduroy adaptation features the newly engineered fabric on the upper, leaving the cork-filled rubber sole intact. By using an embossed version of the hard-wearing suede, Birkenstock is able to give the sneaker a new look while maintaining its all-round durability.
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With a tradition in shoemaking since 1774, Birkenstock continues to craft footwear that seamlessly blends comfort, durability, and timeless style, making each step a testament to centuries of expertise and dedication. In a close-up study of its upcoming releases, Hypebeast documents the transformative changes of the brand’s staple models. From technical finishes to material manipulations, explore how this year’s advancements are creating a broader spectrum of shoes for an increasingly diverse audience.
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Authenticity Reimagined
