The Creative Come Up in partnership with Converse is a dynamic, multifaceted content series supporting and celebrating the achievements of boundary-breaking women of color and individuals who stem from all walks of life and are pursuing their creative passions to the fullest. Through amplifying the voices, journeys and experiences of Black female creatives and gender nonconforming people of color who are defying the status quo to pave one’s own way forward, The Creative Come Up will act as an inspirational mode that provides aspiring creatives with the tools, resources, and education to achieve their dreams and creative pursuits.
Sandrine Charles On Breaking Barriers in the Fashion Industry as a Publicist
Multidimensional public relations connoisseur Sandrine Charles is no stranger to challenging the status quo. The self-made entrepreneur broke free of traditional norms when she pivoted from a law degree to pursue a career as a fashion publicist. She has marched to the beat of her own drum since her first foray into fashion and has since broken down barriers as one of few Black women in the field. With years of experience under her belt, Charles took a leap of faith in 2016 to launch her own communications and consulting firm, Sandrine Charles Consulting.
By leveraging her carefully crafted network and dynamic skill-set, she has solidified her rising agency as the standard within public relations. Her years of interning at in-house agencies and cultivating relationships with brands as well as former colleagues has solidified her place within the industry, making her a force to be reckoned with in the industry. She’s not only paved the way for herself — devising fresh and inventive strategies for brands like Daily Paper and Kith — but also for fellow people of color who face the daunting reality of the fashion industry like she did. With her organization, Black in Fashion Council, Charles is not only expanding beyond her public relations firm, but addressing and combating systemic issues rooted in the industry.
As part of the sixth installment of The Creative Come Up in partnership with Converse, Charles revealed three vital lessons for aspiring publicists hoping to establish themselves in their respective industries and branch out on their own. As a multi-faceted entrepreneur who emphasizes the importance of a high work ethic, Charles advises emerging creatives to seize every opportunity, nurture their professional relationships and be fearless in the pursuit of their dreams.
To gain insight into how Sandrine Charles built her brand from the ground up by breaking boundaries and to hear her advice for future publicists, watch the video above.
Below, check out the featured resources for aspiring artists and creatives.
Institute for PR
PR Couture
Fashion PR and Marketing
Episode 1
Episode 2
Episode 3
Episode 6
Episode 5
Episode 4
Dana Scruggs
AYA BROWN
Dua Saleh
Sandrine Charles
Crystal Anderson
Elizabeth Acevedo
The Creative Come Up in partnership with Converse is a dynamic, multifaceted content series supporting and celebrating the achievements of boundary-breaking women of color and individuals who stem from all walks of life and are pursuing their creative passions to the fullest. Through amplifying the voices, journeys and experiences of Black female creatives and gender nonconforming people of color who are defying the status quo to pave one’s own way forward, The Creative Come Up will act as an inspirational mode that provides aspiring creatives with the tools, resources, and education to achieve their dreams and creative pursuits.
Sandrine Charles On Breaking Barriers in the Fashion Industry as a Publicist
Crystal Anderson is the enigmatic, multifaceted creative and self-made entrepreneur fearlessly blazing her own trail across film, television, music and fashion. As the Co-Founder and Head of Creative at a very good job — an experiential creative agency based in Los Angeles and Brooklyn — she and her fiance Kiesh have developed a formidable business that values inclusivity and creating opportunities for people of color.
Before launching her business at the height of the pandemic, the prolific talent learned the inner workings of how to run a creative company with the aid of mentor, activist and icon Bethann Hardison, who offered Anderson her first job at IMG. Harnessing invaluable lessons she’s gained throughout the course of her career, Anderson’s deep-rooted passion and ability for cultivating powerful narratives and experiential events are indicative of the undeniable impact she’s made within the Black entrepreneurial landscape. With a firm grasp on radically altering the creative arts by hiring and amplifying the voices as well as talents of Black and brown creatives, Anderson and her forward-thinking company are bringing representation to the forefront.
As part of the fifth installment of The Creative Come Up in partnership with Converse, Anderson outlined three vital lessons and key learnings for becoming a self-made entrepreneur and building an inclusive brand. Leveraging her expertise and brilliance within all facets of creative industries, she discussed how to build an authentic brand from the ground up, ways to network and build your company’s clientele and how to successfully scale a business.
To gain insight into how Crystal Anderson has distinguished herself as an influential creative and to hear her advice for young creatives looking to launch their own business, watch the video above.
Below, check out the featured resources for aspiring artists and creatives.
Institute for PR
PR Couture
Fashion PR and Marketing
Episode 6
Sandrine Charles
Episode 5
Crystal Anderson
Episode 4
Elizabeth Acevedo
Episode 3
Dua Saleh
Episode 2
aya brown
Episode 1
Dana Scruggs