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The Hypebae Beauty Awards are back in living color. For our second annual installment, we're giving well-deserved flowers to the brands going beyond surface-level aesthetics and making beauty more accessible with each drop. From long-standing heritage names to next-gen outfits, each awarded product uplifts those who dare to democratize beauty. Our Emerging Brands category celebrates pioneering talent whose fresh take on the industry traverses beauty shelves and into the hearts of our community. An inspiration to us all, these are the products and names to know for the new year and beyond.
Skincare
Makeup
Fragrance
Haircare
Emerging Brands
Index
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Glow Recipe Avocado Cleanser
Make
Fenty Skin “Thicc N Smooth” Rich Peptide Eye Cream
Deon Libra "Big Up" Body Glaze
Freck Beauty "Rich Bitch" Protect + Prime Serum
The Ordinary Natural Moisturizing Factors + Beta Glucan Moisturizer
Refy "Lip Buff"
Glossier Deodorant
ILIA "Bright Start" Eye Cream
Augustinus Bader Eye Patches
La Mer Resurfacing Treatment
LaMer Resurfacing Treatment
Say hello to your year-round exfoliator. LaMer’s resurfacing treatment will leave you with softer, more even-toned skin with each use. Packed with the brand's signature Miracle Broth extract, it's gentle enough to use twice a day.
Glossier’s most requested product launch is hands down one of the best out there. Say hello to dry and funk-free underarms. Aluminum-free, too.
Packed with sustainably-sourced avocado, sea fennel extract and caffeine, this formulation enhances brightness, reduces puffiness and creates a smoother appearance for the under eye area.
These luxe eye patches are worth all of the coins. The multi-tasking formula features all-star ingredients like niacinamide and hyaluronic acid, working to diminish puffiness, dark circles and lines.
This water-based (and therefore lightweight) moisturizer gives your skin everything it needs with one dollop. Reparative amino acids and ceramides protect the skin barrier along with refreshing beta glucan goodness.
The Lip Buff doubles up as a physical exfoliant and plumper for the lips – meaning it works twice as hard as your regular balm; scrubbing away dead skin for a supple, full and moisturized pout.
Fenty Skin's “Thicc N Smooth” Rich Peptide Eye Cream
This eye cream does it all. Equipped with polyglutamic acid and baobab oil, it ensures the disappearance of puffiness, lines and dullness in one.
Some cleansers can leave your face feeling dry and tight, but Glow Recipe’s Avocado blend completely does away with that sensation.
Freck's lightweight cream-to-oil hybrid serum ensures that your skin is protected, hydrated and ready for seamless makeup. The unique elastic stretch really sets the hybrid-serum apart and can be worn as a primer or on its own.
This adaptogenic body serum – bursting with ceramides and oils with anti-inflammatory properties – delivers a universal bronzed polish.
Best of
Winners:
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Tap through each product to learn more
Makeup By Mario Surreal Skin Foundation
Patrick Ta "Major Headlines" Double-Take Creme + Powder Blush
Mac Cosmetics Squirt" Plumping Gloss Stick
Isamaya French "Lips" Lip Balm
Dior Beauty Rosy Glow Blush
Smashbox Cosmetics Halo Healthy Glow -In- Perfecting Pen Concealer
Saie “Glowy Super Skin” Foundation
Hourglass "Unlocked” Satin Crème Lipstick
Milk Makeup Pore Eclipse Mattifying + Blurring Setting Spray
Nyx Fat Oil "Lip Drip"
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Patrick Ta "Major Headlines" Double-Take Crème + Powder Blush
The star of the viral "Patrick Ta Blush Method," this blush duo scores 's across the board for the packaging, shades and color payoff.
Isamaya Ffrench "Lips" Lip Balm
Expect double takes when applying Isamaya Ffrench’s phallus-shaped balm in public. But your lips will certainly be fuller for it!
Pretty is as pretty does. Not only is the compact chic, but more importantly, the blush works. Two swipes along your cheeks and nose are all you need to get your "Rosy Glow."
MAC Cosmetics "Squirt" Plumping Gloss Stick
MAC knows the desire for Bratz Dolls lips will never end, and served our needs with this plumping gloss stick. You can choose your pouty fighter with ten tinted shades and dress your lips with non-tacky, glossy, hydrated greatness.
Makeup by Mario SurrealSkin Foundation
This product lives up to its name. Lightweight on the skin but heavy on coverage, you'll be on your way to Kim Kardashian-esque skin in no time.
If you aren’t using a setting spray when wearing makeup, you are making a big mistake. Milk Makeup’s blend will lock in your glam for hours.
NYX Fat Oil "Lip Drip"
We love glossy lip oil sans tackiness. Plus it comes in eight universal shades that look good on all skin tones.
Smashbox Cosmetics Halo Healthy Glow In Pen Concealer
This is no regular concealer: it's the ultimate multitasker. Not only does it conceal, but the pen simplifies your beauty routine, acting as a highlighter, foundation and contour.
No matter your skin type or lifestyle, this skincare-makeup hybrid highly delivers on hydration and coverage.
Hourglass has truly unlocked a silky formula that is a perfect fit for the Gen-Z babe or the Millennial baddie.
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Make Up
16+
10
Carolina Herrera’s Good Girl "BLUSH"
Moodeaux "PunkStar" EDP
Kilian Paris Blue Moon Ginger Dash
Masion Margiela Fragrances REPLICA "On A Date"
Perfumehead "Moon Flower" Extrait de parfum
Matiere Premiere Crystal Saffron
Aesop "Gloam" Eau De Parfum
Byredo "Eyes Closed" EDP
Memo Paris "Marfa" EDP
Tom Ford Beauty "Cherry Smoke"
Indie fragrance brand MOODEAUX dropped "Punkstar" for those who delight in rebellion. Hints of saffron, rose and peppery cedar leaves blend with leather, making it gloriously androgynous.
Carolina Herrera’s Good Girl "BLUSH" EDP
Destiny's Child must've had a spritz of this when they dropped "Independent Women" because this ultra-girly, floral-citrus hybrid from Carolina Herrera screams superwoman.
Kilian Paris Blue Moon Ginger Dash EDP
French brand Kilian Paris is known for scents made with the refined dolls in mind — so this one's for you if the notes of ginger, cinnamon and vodka sway you.
Maison Margiela Fragrance REPLICA "On A Date" EDP
Dashed with generous notes of grapes and roses, this fragrance is without a doubt the most "adult" way to wear fruity scents.
Aesop "Gloam" EDP
The grass is greener on all sides with this herbal scent. Fresh branches and spiced soil spring from yellow florals and saffron hints, making a decidedly fresh scent.
Cinnamon, cardamom and patchouli come together in this scent, unlocking long-lost memories.
Perfumehead "Moon Flower" Extrait de Parfum
If the flowers of the Hollywood Hills were distilled into a scent, this is what it would smell like: a universal and genderless floral fragrance, stuffed with notes of trumpet-shaped tuberose and sultry blood orange.
Matiere Premiere "Crystal Saffron"
If Grace Jones were a scent, this would be it. Saffron is the main star of this gender-diverse fragrance and takes no prisoners. Still, it is versatile and can be worn in the boardroom or on a haute date night.
Picture this: A fragrant bouquet laid out on a marble table in the home of a Real Housewife of Beverly Hills. Vanilla and tuberose are the captain of this moment, giving ultra-rich, boss vibes.
Tom Ford Beauty "Cherry Smoke" EDP
Who knew that cherries could smell so exotic? Piggybacking off of Tom Ford's "Lost Cherry" and "Electric Cherry" perfumes, "Cherry Smoke" is reminiscent of fruit dipped in Brandy, giving off flirty, spontaneous and seductive vibes.
K Molecular Repair Oil
SACHAJUAN Protective Hair Perfume Bois Noir
Oribe Hair Alchemy Strengthening Mask
JVN Intense Hydration Hair Mask
Pattern Beauty " "Moisture Milk"
Mielle Organics Rosemary Hair Oil
Parfait Hair Wig
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A TikTok favorite for good reason: the patent-protected K Peptide actively fills in the broken polypeptide chains that make up our hair, reconnecting and bonding it. Literally mending your hair with science.
Used to hair masks that leave your hair feeling heavy and greasy? Not on JVN’s watch. Able to work on any texture, this mask rinses perfectly and leaves your hair feeling silky and smooth.
Like many hair oils out there, Mielle’s hair oil promises – and delivers – healthier hair. Don’t expect quick miracles, though. Slow and steady wins the race.
Parfait Hair
Buying a good wig can be quite daunting, but Parfait's AI-motivated wig collection will do away with your woes. Consider your custom lace options, wig caps and accessories secured.
Oribe Hair Alchemy Strengthening Masque
Brittle and dry hair? You will never know her with this buttery soft treatment masque that replenishes and strengthens fragile inches.
Hair perfume is the new hair spray? SACHAJUAN certainly makes the case for it. Not only will this leave your inches smelling ah-mazing, but they will also be moisturized and protected as well.
Pattern Beauty "Moisture Milk"
Wash day can be stressful, but this "milky" goodness cancels out the trauma of a lengthy haircare routine and doubles as a detangler and conditioner, bringing those parched inches back to life.
Winners
Briogeo Deep Conditioning Mask
Ami Colé Lip Treatment Oil
Saltair Santal Bloom Nourishing Body Oil
AM SKIN
Overtime undereye mask
THE UNSEEN Beauty “SPECTRA” Eye Color
Founded by Lauren Bowker, The UNSEEN Beauty is dubbed “Makeup for the metaverse.” SPECTRA is a creamy eye color that becomes reflective when activated by a camera flash. Coming in a range of colors from “Allumite " to “Obsidian ”, this product acts as a portal between the IRL and URL.
Saltair “Santal Bloom” Nourishing Body Oil
Iskra Lawrence’s brand is an ode to the restorative powers of a shower: that intimate moment of escape and self-care. The lightweight body oil extends that moment further, drying effortlessly and leaving a lasting glow behind.
AM Skin “Overtime” Undereye Mask
Sabrina Sade and Jade Beguelin’s brand is the skincare solution to the damage done by our guilty pleasures, like drinking alcohol and staying out late. Cue the eco-friendly, reusable eye patches, made for "late nights, early mornings."
Deon Libra “Big Up Body Glaze”
Devin McGhee and her Glossier Grant-backed brand have made sharing the benefits of adaptogenic beauty their mission. And the “Big Up” takes body oil to the next level: soothing, protecting and moisturizing skin, while leaving a dewy and alluring glaze in its wake.
Ami Colé Lip Oil Treatment
Like the Telfar bag, Diarrha N’Diaye-Mbaye’s lip oil has become a holy grail must-have for the BIPOC community. It teeters the lines of a lip gloss and oil, and the OG brown shade will serve as the perfect flush to your natural lips or as a topper for your ' s brown lip combo.
Briogeo “Don’t Despair Repair” Deep Conditioning Hair Mask
Nancy Twine’s Briogeo not only pioneered the clean, sustainable haircare revolution, but did so focusing on all hair textures and types. What makes this deep conditioning mask award-winning? It’s unique ability to moisturize without creating heaviness.
Moodeaux “Punkstar” EDP
Founded by Brianna Arps, Moodeaux is a clean luxury fragrance brand. Their second scent sits proudly among heavy hitters in the industry, featuring fruity and woody notes to evoke your inner "Punkstar."
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THE UNSEEN Beauty Spectra Eye Colour
Founded by Lauren Bowker, The UNSEEN Beauty is dubbed “Makeup for the metaverse.” SPECTRA is a creamy eye color that becomes reflective when activated by a camera flash. Coming in a range of colors from “Allumite ” to “Obsidian ”, this product acts as a portal between the IRL and URL.
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4.10
ILIA: "Bright Start" Eye Cream Glow Recipe: Avocado Cleanser Fenty Skin's: “Thicc N Smooth” Rich Peptide Eye Cream Refy: "Lip Buff" The Ordinary: Natural Moisturizing Factors + Beta Glucan Moisturizer Glossier: Deodorant LaMer: Resurfacing Treatment Freck Beauty: "Rich Bitch" Protect + Prime Serum Deon Libra: "Big Up" Body Glaze Augustinus Bader: Eye Patches
Hourglass: "Unlocked” Satin Crème Lipstick Saie: “Glowy Super Skin” Foundation Smashbox Cosmetics: Halo Healthy Glow -In- Perfecting Pen Concealer Dior Beauty: Rosy Glow Blush Milk Makeup: Pore Eclipse Mattifying + Blurring Setting Spray Patrick Ta: "Major Headlines" Double-Take Creme and Powder Blush Makeup by Mario: SurrealSkin Foundation MAC Cosmetics: "Squirt" Plumping Gloss Stick NYX: Fat Oil "Lip Drip" Isamaya: French "Lips" Lip Balm
Tom Ford: Beauty "Cherry Smoke" Aesop: "Gloam" Eau De Parfum Carolina Herrera’s: Good Girl "BLUSH" Kilian Paris: Blue Moon Ginger Dash Moodeaux: "PunkStar" EDP Perfumehead: "Moon Flower" Extrait de Parfum Memo Paris: "Marfa" EDP Matiere Premiere: "Crystal Saffron" Maison Margiela Fragrances: REPLICA "On A Date" Byredo: "Eyes Closed" EDP
Oribe: Hair Alchemy Strengthening Mask SACHAJUAN: Protective Hair Perfume Bois Noir Fenty Skin's: “Thicc N Smooth” Rich Peptide Eye Cream Mielle Organics: Rosemary Hair Oil JVN: Intense Hydration Hair Mask Parfait: Hair K : Molecular Repair Oil Pattern Beauty: "Moisture Milk"
Deon Libra: Bodycare AM Skin: Skincare Briogeo: Haircare Ami Colé: Makeup Saltair: Bodycare Moodeaux: Fragrance The UNSEEN Beauty: Makeup
CREDITS Design: Emily Yun, Yenna Chang Production: Daniela Guevara, Raissa Garcia, Sonia Chan Editorial: Cait Monahan, Sam Rogers, Stixx Mathews