HYPEBAE partners with Reebok to present a collaborative
The historic DMX Thrill, launched at the start of the century, is newly introduced through the narrative of HYPEBAE. The collaboration is an expression of versatility while shifting away from stereotypical design norms. Designed for and inspired by the women in our community, the sneaker is a remembrance of HYPEBAE’s roots and a look ahead, beckoning a new generation of fashion and culture.
“We wanted to create a shoe that was unrestricted by trends or expectations of what a women’s sneaker should look like. Anyone looking at the shoe, regardless of gender, would see our Reebok collaboration and want to wear it. Ultimately, it’s about unifying our ideals of elegance and strength, to channel a feeling inspired by our community – confidence in going against the grain.”
– Zarah Cheng, Editor in Chief, HYPEBAE
Framed by a neutral base, and accented with shades of orange and green, the shoe’s design naturally placed the campaign amidst the canyons and deserts of Utah. Cradled by structures millions of years old, the shoe is symbiotically harmonious with its environment, an ethos that extends to its wearability for anyone.
The HYPEBAE x Reebok DMX Thrill is available exclusively on HBX.com ($130 USD). For HYPEBAE’s first collaboration with Reebok, we will be donating all proceeds to GirlTrek. With 870,000 members and counting, GirlTrek is the largest health movement and nonprofit for Black women and girls in the United States. GirlTrek encourages Black women to use radical self-care and walking as the first practical step to leading healthier, more fulfilled lives. GirlTrek is on a mission to inspire one million Black women to walk in the direction of their best and healthiest selves by the end of 2020 and it all starts with taking the pledge at GirlTrek.org.