Magnum Pt 1 Theotis

JARRETT ELLIS

THeOTIS BeASLEY

WHEN PREPARATION MEETS OPPORTUNITY: HOW PRO SKATER THEOTIS BEASLEY FORGED A

2023 THEOTIS BEASLEY HOUSE TOUR

THE Magnum™ BRAND stepped inside the home of the California native to talk about style, influence and some of his favorite keepsakes.

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STYLE HAS MADE THEOTIS BEASLEY an icon in skateboarding which transcended into him becoming renowned in the world of sneakers, fashion, music and art. As a skater, Beasley is known for his smooth and technical style – give him a gap, and he’ll effortlessly backside double heelflip over it with a huge smile on his face. Outside of skateboarding, the thirty-two-year old is known for his prolific fashion sense – he’s constantly seen rocking rare kicks alongside streetwear and high-luxe pieces. He’s even got his own lifestyle clothing brand called Grown and Gifted. However, for Beasley, developing style in skateboarding and fashion took time, but more importantly, staying prepared was key to his success.

At his home in Carson, California, the skater talked to ThE Magnum™ BRAND about his storied career, his prized mementos and the power of preparation.

Theotis Beasley’s journey into skateboarding started at 11-years-old when his cousin showed him what a kickflip was. Once he got a board of his own, the Inglewood-native stayed busy honing his skills, putting in countless hours to master tricks he could add to his arsenal. In the process, Beasely grew to love skateboarding, and that love came from an authentic place. “In West Hyde Park, Inglewood, I was always skating and practicing at Rogers Skate Park,” Beasley reminisces. “Then things took off the way they did and everything I did was because I loved it. Skateboarding is hard at first but when you do it for passion, and people see that you’re genuine, it’s gonna take off.” There’s also a saying that, “luck is when preparation meets opportunity,” and the phrase couldn’t have been more true than when Beasley turned pro at age 20. The moment was a reflection of the hard work and preparation he put in day in and day out to become an elite professional.

Preparedness leads to confidence which means having a handle on the future.

Beasley's brand Grown and Gifted also puts him in the position of designer. He has a T-shirt and a logo trucker hat from the brand's earlier releases as keepsakes. "I prepare a collection by gaining inspiration from the past," Beasley explained. "I watch old skate videos and I see how other generations were wearing things compared to now. I mix it up to make it my own and it's like preparing to do a trick. I ain't gonna try if I know I can't do it so I'm not to kill myself. For the brand, things have to be sure, comfortable and confident." Beasley is gearing up for the second collection from his brand and he's learned a lot of lessons from the first release which has prepared him for a smaller, higher quality drop in the coming future.

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Beasley is known for his infectiously positive persona which stems from that mix of preparation and confidence. Some label him, "the nicest person in skateboarding" and he's even forged longtime friendships with artists like YG, Lil Wayne and more. He even had the chance to meet the late Nipsey Hussle a few times, whom he admires and has a canvas artwork of the iconic rapper at his home. Music has been a big influence on Beasley and he blew up on the skate scene at a time when hip-hop and skating were taking its relationship to new heights. His friendship with Lil Wayne also meant influencing a new generation of skaters from communities that may not have exposure to the sport. Beasley continues to advocate for diversity in skateboarding culture to this day. It's comparable to how his hero Nipsey Hussle galvanized his community beyond music and through financial opportunities.

The next chapter for Theotis Beasley is something he's keeping close to his chest but it has something to do with music and his hometown community in Inglewood. Whatever it is, we already know Beasley's approach to bringing it to life will include both preparation and confidence.

Visit the official Trojan Brands website for more information on the Magnum™ brand. Look for Magnum™ condoms wherever condoms are sold.

DEVIN B. JOHNSON

THEOTIS BEASLEY

JARRETT ELLIS

DEVIN B. JOHNSON

THEOTIS BEASLEY

JARRETT ELLIS