c2h4
mastermind JAPAN
c2h4 x mastermind JAPAN
Concept
Development
Collection
Reveal
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Behind-the-scenes of C2H4’s first event with mastermind JAPAN, captured on the
Samsung Galaxy Z Fold2 5G
c-mastermind
collection
Yixi Chen Brings
C-MASTERMIND
to Life With Innovative Pop-Up
C-MASTER
MIND
In creating C2H4‘s collaboration with mastermind JAPAN, creative director and founder Yixi Chen was not just executing a clothing collaboration. The concept was inclusive of an entirely fictional secret society that she and her team wanted to bring to life through a pop-up event in Shanghai. It was an important element of the project, considering Chen is motivated by seeing others react to her work, and the Samsung Galaxy Z Fold2 5G played a key role in turning her vision into something tangible. “Human connection is a big part of where I get my satisfaction,” says Chen. “It’s not only the things I create, but also how other people interact with what I make.”
As the label’s first physical event, the C-MASTERMIND pop-up was a pivotal moment for the brand and Chen. It was an added challenge for the designer, who already operates at a pace faster than most, so she looked to her team and the technology around her to streamline the process. “I could not do anything without my team,” says Chen. “And the Samsung Galaxy Z Fold2 5G is a tool because we, as humans, are really limited with our capabilities — technology just makes everything more efficient.” The device’s app continuity — which seamlessly transitions between the phone and tablet displays — allowed Chen to finish big tasks on the go.
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the Device
For Chen, the pop-up was more than just part of the job — it was a celebration of her team, collaboration and vision. “In creating things, you turn your imagination or inspiration or idea into something that actually exists and other people can see it,” she says. “I feel happy that we have people that care about the things that we make.” To mark the occasion, the Samsung Galaxy Z Fold2 5G helped to capture not just the space, but the people who embody the C2H4 ethos. The device’s suite of features for hands free photos and night mode camera made for images that encapsulated Chen’s forward-thinking perspective and, even more importantly, her community. “C2H4 is not only about clothes,” says Chen. “It’s a new point of view of what the future of possibilities for human beings could be.”
See how the C2H4 x mastermind JAPAN “C-MASTERMIND” pop-up came together in the video above. To learn more about the Samsung Galaxy Z Fold2 5G, head to Samsung’s website where the device is available to purchase now.
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c2h4
mastermind JAPAN
c2h4 x mastermind JAPAN
Concept
Development
Collection
Reveal
samsung.com
sponsored By
C2H4 Offers a
Behind-the-Scenes Look Into Its Collaboration With mastermind JAPAN
Yixi Chen collaborates across borders with the
Samsung Galaxy Z Fold2 5G
c-mastermind
collection
Discover
the Device
Yixi Chen, the founder and creative director of the label C2H4, has created a brand with global appeal. It makes sense, as Chen herself is a woman of the world, having grown up in Shanghai and attended school and started her company across the world in the United States. With C2H4 now rooted in her native city in China, she continues to transcend boundaries with its noise-making projects, such as an ongoing collaboration with mastermind JAPAN. In doing so, Chen relies on technology that matches her fast pace and forward-thinking vision, like the Samsung Galaxy ZFold2 5G.
“C2H4 is all about the concept of chemistry and how we mix different ideas to create new perspectives,” says Chen. With C-MASTERMIND, the brand’s second collection with mastermind JAPAN, that manifests as more than just a range of clothing. Together, the two labels created a fictional secret society built within a post-human era universe. In doing so, Chen and her Japanese counterparts have built an entirely new world for fans to discover in addition to the line of ready-to-wear, accessories, bags and footwear with encrypted messages. The level of detail required to do so took the work of the Samsung Galaxy ZFold2 5G phone, a foldable device that was built with multi-purpose functionality in mind. The phone sets the standard for seamlessly working across different programs, capable of using up to three compatible apps at once courtesy of its Multi Active Window feature. Its drag-and-drop function takes this even further, allowing for cross-app file sharing — a necessity for a designer as multi-dimensional and hard working as Chen.
With an acute attention to detail and a steadfast mission to push the boundaries of design, Chen requires technology that matches what she stands for. “It’s really important to always have access on my phone because the whole concept behind C2H4 is about the future, so we want new devices in our creative process,” says Chen. In creating C-MASTERMIND, she used the Z Fold2 5G’s 7.6-inch foldable display that delivers Dynamic AMOLED 2X colors to reference and share inspiration, like the video games she played as a kid which informed the world built by C2H4 and mastermind.
Aesthetically, the Samsung Galaxy ZFold2 5G also speaks to Chen’s attention to detail. One of the notable design details of C-MASTERMIND is its hardware inspired by military badges. Similarly, the Z Fold2 5G was created with a precision-crafted hinge that’s engineered for versatility and transforms the phone into a tablet. It helps the device to seamlessly integrate into a wide range of creative tasks, allowing Chen to take video calls hands free on Flex view. “When I first started C2H4, we were doing a lot of things manually,” says Chen. “Now there’s a lot of software in the designing process we can use and it makes the whole process more efficient and more precise.”
Take a behind-the-scenes look at Chen at work on C-MASTERMIND in the video above. To learn more about the Samsung Galaxy ZFold2 5G, head to Samsung’s website where the device is available to purchase now.
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