Underground and after hours, Reebok is shining a light on the evolution of the European nightlife scene and the DJs, producers and artists pushing new genres and styles that challenge conventions and break standards.
Showcasing the new Reebok MYT apparel collection, we meet these individuals and explore how nightlife creatives are building communities that cross borders and push the culture forward.
Reebok MYT Champions the Next Generation of Nightlife Creatives
Hailing from London, DJ and promoter Taylah Elaine and Chilean-born singer/songwriter and mental health campaigner Amber Donoso discuss the effect of having a loyal circle of friends has on staying motivated, and the importance of mutual support amongst nightlife creatives.
Parisian producer Bambounou has been one of the French capital’s most popular beatmakers for some time now, thanks to his wildly eclectic taste in genres and canny reading of dance floors across the continent. Tommy Gold, part of London’s Bone Soda collective, has been seen grinding away, with recurring shows on NTS as well as playing infamously wild sets at parties around the world.
DJs, close friends and hosts of regular radio shows, UK-based Chloëdees and Amsterdam-born Ruby Savage have built reputations as purveyors of exciting genre-bending tracks and unearthing deep cuts.
Discover the full Reebok MYT collection on the brand’s webstore.